When it comes to retail, assumptions about consumers can often be the basis for decision-making in the absence of data-backed insights. That's where location data comes into play. With Unacast datasets, retailers can replace assumptions with deeper insights about their existing and prospective customers.
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Our Strategic Human Mobility Insights allow you to make data-driven decisions to encourage brand fidelity, maximize sales, increase your market share, and project revenue and operations needs. Learn more about our offerings below.
We connect to physical pieces of hardware, like beacons, that are placed in specific and known locations like specific store departments, inside a car or next to a specific product. Simply put, proximity technology is granular and targeted, and works perfectly indoors too
Today's insights and marketing platforms are heavily focused on geo-location data and lat/long, but as this data typically comes from unverified apps and bid requests combined with a geo-location API, the accuracy is difficult to pinpoint, especially indoors