The Impossible Burger Boosts Foot Traffic at Burger King by 20%

Get data for any location

Start your search

Burger King recently completed market trials for it’s Impossible Burger – a plant-based meat substitute that appears to “bleed”. InMarket Insights estimates that foot traffic to participating Burger King stores – all in the St. Louis area – increased by 18% during the month of April. The Impossible Whopper is Burger King’s first foray into meat substitutes; the company now plans to take the product nationwide by the end of this year.

One of our data engineers, decided to take a look at our own foot traffic data for Burger King restaurants to see if he could verify InMarket InSights’ claims. To do so, he compared visits to Burger King restaurants serving the Impossible Whopper with those not serving the sandwich in locations throughout the U.S.

Average Daily Visits to Burger King Restaurants: January 1 – April 30, 2019

To summarize, locations serving the Impossible Whopper had almost 20% more visits per location than locations serving the regular menu during the month of April. He also found that St. Louis-area Burger Kings have a higher number of visits per venue than non-St. Louis restaurants, in general – but that difference was significantly more pronounced in April.

Ready to Get Started?

Book a meeting with a location data expert now.

Schedule a Meeting

Average Monthly Visits to Burger King Restaurants: January 1 – April 30, 2019

Month

Impossible Burger

Regular Menu

Jan

2,856

2,800

Feb

2,568

2,461

March

2,927

2,609

Apr

3,432

2,855

Frequently Asked Questions

Discover how analyzing real-world movement patterns can reveal valuable trends in customer behavior, optimize business operations, and enhance strategic decision-making.

What is site selection and why is it important?

Site selection is the strategic process by which businesses identify, evaluate, and choose optimal locations for their operations. This process is paramount as the location of a business directly influences factors such as accessibility, visibility, profitability, and market longevity. For retailers, the right site can mean higher customer footfall and increased sales. In real estate, a well-selected site can promise lucrative returns on investment and tenant stability. Financial service firms leverage site selection to position their branches or ATMs in high-demand areas. Essentially, site selection plays a pivotal role in ensuring the success and growth of a business by aligning its physical presence with market opportunities and demands.

How does location intelligence enhance site selection?

Location intelligence refers to the harnessing of geospatial data to derive actionable insights, which can significantly enhance the site selection process. By analyzing data like consumer demographics, foot traffic patterns, competitor locations, trade area data, and more, businesses can make more informed decisions about where to establish or expand their operations. Location intelligence allows for a deeper understanding of market dynamics, revealing hidden opportunities or potential pitfalls. For instance, retailers can identify gaps in the market, real estate professionals can forecast property value trends, and financial service providers can assess areas with high customer demand. Advanced tools, like those offered by Unacast, further refine these insights by leveraging AI and machine learning, enabling more precise and timely decision-making.

What challenges do businesses face in the site selection process?

Unacast provides invaluable support to businesses during the site selection process through its advanced location data and analytics software, all powered and refined by Artificial Intelligence and Machine Learning technologies. The company offers a suite of products designed to deliver accurate, actionable, and comprehensive location intelligence. This data proves crucial for businesses looking to understand consumer behavior, analyze traffic patterns, evaluate competitor locations, and much more. With Unacast’s robust tools, businesses in retail, real estate, and financial services can derive insightful information necessary for making strategic, informed site selection decisions. The platform not only provides reliable data but also ensures it is readily actionable for businesses, whether they are looking to open a new store, invest in property, or expand their financial services to new locations.

What types of location data are crucial for informed site selection?

Demographic data offers insights into the age, income, and lifestyle of people in a particular area, helping businesses understand their potential customer base. Foot traffic data provides information on the number of people visiting a location, which is crucial for retailers to estimate the store's potential popularity and for real estate professionals to assess an area's vibrancy and demand. Geographic Information System (GIS) data helps in visualizing and analyzing geographical details, supporting companies in identifying accessible and strategically located sites. Understanding the proximity to competitors, accessibility, and the socio-economic profile of the surrounding areas is also vital. Unacast’s platform aggregates and analyzes these various data types, providing a holistic view that significantly empowers businesses in their site selection endeavors.

Resources

Sort
No items found.

Book a Meeting

Meet with us and put Unacast’s data to the test.
bird's eye view of the city