A Salute to Homebodies, Early Risers, and Night Owls

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Are you a Homebody, Early Riser, or Night Owl? Check out the descriptions of Unacast's featured March advertising audiences below and see which one you identify with the most.

Homebodies

Homebodies enjoy spending time at home. They might not frequent restaurants, bars, and entertainment venues often, but they still know how to have a good time. They cook meals at home rather than eating out at restaurants. Instead of going out, they prefer to read a good book, watch their favorite movie, or play a challenging video game at home. Homebodies tend to enjoy the convenience of online shopping so they don’t have to leave the comforts of home.

Early Risers

Early risers love to get up early and get the day started. They are the ultimate morning people.  Early risers go out early in the morning to get their to-do list done. They’ll work out, grab a healthy breakfast, meditate or even start their workday early. When all is said and done, they’ll grab a tea, juice, or coffee and take in the sunrise.

Night Owls

Night Owls live for staying up late. They love to go out and see the world, and don’t stay at home too often. Going out isn’t always a special occasion for Night Owls. Whether they’re out at a favorite restaurant, music venue, or mall, they know how to make the most of their evening.

Audience

Description

Early Risers

Mobile users with high visitation levels across social categories like restaurants, bars, and entertainment in the morning

Home Bodies

Mobile users with low visitation levels across social categories like restaurants, bars, and entertainment

Night Owls

Mobile users with high visitation levels across social categories like restaurants, bars, and entertainment at night

Potential Weight Loss Interest

Mobile users that may have an interest in weight loss based on high frequency visitations to venues that serve unhealthy food

Recent Retail Visit by Shopper - 76 Gas Station

Mobile users that have recently visited a 76 Gas Station

Recent Retail Visit by Shopper - Aaron's Furniture Rental

Mobile users that have recently visited an Aaron's Furniture Rental

Recent Retail Visit by Shopper - Baskin Robbins

Mobile users that have recently visited a Baskin Robbins

Recent Retail Visit by Shopper - Chevron

Mobile users that have recently visited a Chevron

Recent Retail Visit by Shopper - Exxon

Mobile users that have recently visited a Exxon

Recent Retail Visit by Shopper - Gamestop

Mobile users that have recently visited a Gamestop

Recent Retail Visit by Shopper - Great Clips

Mobile users that have recently visited a Great Clips

Recent Retail Visit by Shopper - Public Storage

Mobile users that have recently visited a Public Storage

Recent Retail Visit by Shopper - RE MAX

Mobile users that have recently visited a RE MAX

Recent Retail Visit by Shopper - Rent-A-Center

Mobile users that have recently visited a Rent-A-Center

Recent Retail Visit by Shopper - Shell

Mobile users that have recently visited a Shell

Recent Retail Visit by Shopper - Speedway

Mobile users that have recently visited a Speedway

Recent Retail Visit by Shopper - Sunoco

Mobile users that have recently visited a Sunoco

Recent Retail Visit by Shopper - Texaco

Mobile users that have recently visited a Texaco

Recent Retail Visit by Shopper - Tim Horton's

Mobile users that have recently visited a Tim Horton's

Social Butterflies

Mobile users with high visitation levels across social categories like restaurants, bars, and entertainment

Weekend Warriors

Mobile users with high visitation levels across social categories like restaurants, bars, and entertainment during the weekend

Wendy's Breakfast Diners

Mobile devices observed visiting Wendy's during breakfast

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Find Your Audience

Browse the descriptions below to learn more about our March audiences. If you need a full list of our advertising audiences, check out our Advertising Audience Finder.

A Note for Advertisers

Creating new audience segmentations allows you to reach new customers and tailor your ad messaging. Unacast’s March programmatic advertising audiences can help you market your breakfast offers to Early Risers, advertise your late night comedy special to Night Owls, and promote your latest monthly subscription box to Homebodies.

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