The future of data is in consumer data enrichment

Sierra Daggett

Unacast

Product Marketing Manager

Published on:

March 26, 2024

Last updated:

May 12, 2025

Get data for any location

Start your search

Get more out of the data that drives revenue

In a world where data is king, consumer data enrichment wears the crown. Today, Unacast announces its new revolutionary Consumer Data Enrichment API. Now Unacast doesn’t just help you answer when, when, and how, but we enable you to answer who consumers are, why they do what they do, and what they really want.

What is Data Enrichment?

Data enrichment is the process of enhancing existing data with additional information. By enhancing existing data with additional attributes and enriching it with valuable insights, organizations gain a competitive edge in understanding consumer behavior and market trends. This process involves meticulously augmenting raw data by overlaying diverse sources, removing inconsistencies, and adding context to unlock its true value. Embracing data enrichment practices empowers businesses to make data-driven decisions, optimize operational efficiency, and unearth hidden patterns that can drive innovation and success in the fast-paced digital era.

Is Enrichment the Future of Data?

While more data is being collected and used then ever before, it is no longer just about having large amounts of data anymore. More data doesn’t mean more results; now it is all about having enriched, high-quality consumer data that can change the game for businesses.

How will you stay competitive and increase revenue as third party cookies disappear, CTV is on the rise, and omnichannel and cross-device reach is the standard? The demand for identity resolution and addressable advertising is rapidly growing and the only future-proof guarantee is that companies will need to do more with less data. Data enrichment empowers organizations to unlock the true potential of their data, enabling them to stay competitive in this rapidly evolving landscape.

As we navigate through emerging technologies, ethical considerations, strategies, challenges, and the future innovations of the data industry, it becomes evident that harnessing the power of enriched consumer data is key to unlocking unparalleled opportunities for businesses in the ever-evolving data-driven world.

Unacast Launches New Data Enrichment API

At Unacast, we understand massive industry changes as the location data ecosystem is constantly in flux. This is why we are committed to using our history and experience to provide better data solutions tailored for the future. Data without context is meaningless; actionable insights require enhanced, high-quality data. Our new Consumer Data Enrichment API drives business outcomes and increases the value of the data that powers your revenue. Make the data you already have do more and receive rich, robust, and reliable insights.

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, personas, and more. Begin with your data (or ours) and create datasets that are unique to your organization's exact needs. Achieve real results by actually understanding and improving reach, measurability, and addressability. This allows you to move beyond 3rd party cookies and create a holistic view of who consumers are, why they do what they do, and what they really want.

As we look ahead to the evolving landscape of enriched data, one thing remains clear: the potential for organizations to thrive and succeed hinges on their ability to harness the transformative power of consumer data enrichment.

Ready to supercharge the data that powers your revenue? Book a meeting with us today.

Frequently Asked Questions

Discover how analyzing real-world movement patterns can reveal valuable trends in customer behavior, optimize business operations, and enhance strategic decision-making.

What is site selection and why is it important?

Site selection is the strategic process by which businesses identify, evaluate, and choose optimal locations for their operations. This process is paramount as the location of a business directly influences factors such as accessibility, visibility, profitability, and market longevity. For retailers, the right site can mean higher customer footfall and increased sales. In real estate, a well-selected site can promise lucrative returns on investment and tenant stability. Financial service firms leverage site selection to position their branches or ATMs in high-demand areas. Essentially, site selection plays a pivotal role in ensuring the success and growth of a business by aligning its physical presence with market opportunities and demands.

How does location intelligence enhance site selection?

Location intelligence refers to the harnessing of geospatial data to derive actionable insights, which can significantly enhance the site selection process. By analyzing data like consumer demographics, foot traffic patterns, competitor locations, trade area data, and more, businesses can make more informed decisions about where to establish or expand their operations. Location intelligence allows for a deeper understanding of market dynamics, revealing hidden opportunities or potential pitfalls. For instance, retailers can identify gaps in the market, real estate professionals can forecast property value trends, and financial service providers can assess areas with high customer demand. Advanced tools, like those offered by Unacast, further refine these insights by leveraging AI and machine learning, enabling more precise and timely decision-making.

What challenges do businesses face in the site selection process?

Unacast provides invaluable support to businesses during the site selection process through its advanced location data and analytics software, all powered and refined by Artificial Intelligence and Machine Learning technologies. The company offers a suite of products designed to deliver accurate, actionable, and comprehensive location intelligence. This data proves crucial for businesses looking to understand consumer behavior, analyze traffic patterns, evaluate competitor locations, and much more. With Unacast’s robust tools, businesses in retail, real estate, and financial services can derive insightful information necessary for making strategic, informed site selection decisions. The platform not only provides reliable data but also ensures it is readily actionable for businesses, whether they are looking to open a new store, invest in property, or expand their financial services to new locations.

What types of location data are crucial for informed site selection?

Demographic data offers insights into the age, income, and lifestyle of people in a particular area, helping businesses understand their potential customer base. Foot traffic data provides information on the number of people visiting a location, which is crucial for retailers to estimate the store's potential popularity and for real estate professionals to assess an area's vibrancy and demand. Geographic Information System (GIS) data helps in visualizing and analyzing geographical details, supporting companies in identifying accessible and strategically located sites. Understanding the proximity to competitors, accessibility, and the socio-economic profile of the surrounding areas is also vital. Unacast’s platform aggregates and analyzes these various data types, providing a holistic view that significantly empowers businesses in their site selection endeavors.