Top 10 Theme Parks in the U.S.

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Theme parks are go-to destinations for Americans during spring and summer breaks. Most amusement and theme parks in the U.S. were fully operational by 2021, after being closed due to the coronavirus pandemic. With the summer of 2022 fast approaching, people are once again booking their trips to America’s top theme parks.

We analyzed consumer visits at theme parks in 2021 and, using foot traffic data, we curated a list of the most popular theme parks across the U.S.


10. Busch Gardens – Williamsburg, VA

Busch Gardens is a popular tourist destination in Virginia. This theme park features European-themed attractions, interactive animal experiences, and family-friendly shows.

9. Knott’s Berry Farm – Buena Park, CA

This popular theme park in Buena Vista began as a berry stand operated by Walter Knott in 1920. Knott’s Berry Farm, now operated by Cedar Fair, has four different family-friendly attractions: Camp Snoopy, The Boardwalk, Fiesta Village, and Ghost Town.

8. Cedar Point – Sandusky, OH

Cedar Point is the second oldest theme park in the United States. With its selection of 17 roller coasters spanning 364-acres on a peninsula in Lake Eerie, this park is fondly known as “America’s Roller Coast.”

7. Universal Studios Hollywood – Universal City, CA

Universal Studios Hollywood, the sister theme park of Universal Orlando, became a theme park on July 15, 1964. One of its biggest attractions is the Studio Tour, which provides visitors with a tour behind the movie magic.

6. Dollywood – Pigeon Forge, TN

Dollywood is a theme park owned by legendary country singer Dolly Parton. As you’d expect, this park has great rides and shows, but it also has show-stopping food options, including the 25-pound Apple Pie.

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5. Disneyland – Anaheim, CA

Disneyland, not to be confused with Walt Disney World, opened in 1955 in Anaheim. Today, the park boasts nine “lands”: Tomorrowland, Mickey’s Toontown, Fantasyland, Star Wars: Galaxy’s Edge, Critter Country, New Orleans Square, Main Street, U.S.A., Adventureland, and Frontier Mountains.

4. Seaworld – Orlando, FL

Seaworld is an ocean-inspired theme park in Orlando, Florida. When one thinks of Seaworld, orca and dolphin shows come to mind, but that’s not all that this aquatic theme park offers. Thrill-seekers can ride roller coasters and kids can enjoy a walk down Sesame Street.

3. Busch Gardens – Tampa, FL

This Busch Gardens is a Safari-themed amusement park with some sections named after countries in Africa. The park features over 200 species of animals and is considered to be the biggest zoo in Tampa. In addition to animal exhibits, Busch Gardens Tampa has 10 roller coasters, including the popular Iron Gwazi and SheiKra.

2. Universal Orlando – Orlando, FL

Universal Orlando contains three major sections for park guests to explore: Universal Studios Florida, Islands of Adventure, and Volcano Bay. This Orlando theme park is known for its film-themed rides and its spooky Halloween Horror Nights.

1. Walt Disney World – Orlando, FL

Walt Disney World, which opened in 1971, is Florida’s most popular tourist attraction. What keeps people coming back to Disney World? It’s probably the Magic Kingdom, home of Cinderella’s Castle, and Disney Springs, an outdoor mall for all things Disney.

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Frequently Asked Questions

Discover how analyzing real-world movement patterns can reveal valuable trends in customer behavior, optimize business operations, and enhance strategic decision-making.

What is site selection and why is it important?

Site selection is the strategic process by which businesses identify, evaluate, and choose optimal locations for their operations. This process is paramount as the location of a business directly influences factors such as accessibility, visibility, profitability, and market longevity. For retailers, the right site can mean higher customer footfall and increased sales. In real estate, a well-selected site can promise lucrative returns on investment and tenant stability. Financial service firms leverage site selection to position their branches or ATMs in high-demand areas. Essentially, site selection plays a pivotal role in ensuring the success and growth of a business by aligning its physical presence with market opportunities and demands.

How does location intelligence enhance site selection?

Location intelligence refers to the harnessing of geospatial data to derive actionable insights, which can significantly enhance the site selection process. By analyzing data like consumer demographics, foot traffic patterns, competitor locations, trade area data, and more, businesses can make more informed decisions about where to establish or expand their operations. Location intelligence allows for a deeper understanding of market dynamics, revealing hidden opportunities or potential pitfalls. For instance, retailers can identify gaps in the market, real estate professionals can forecast property value trends, and financial service providers can assess areas with high customer demand. Advanced tools, like those offered by Unacast, further refine these insights by leveraging AI and machine learning, enabling more precise and timely decision-making.

What challenges do businesses face in the site selection process?

Unacast provides invaluable support to businesses during the site selection process through its advanced location data and analytics software, all powered and refined by Artificial Intelligence and Machine Learning technologies. The company offers a suite of products designed to deliver accurate, actionable, and comprehensive location intelligence. This data proves crucial for businesses looking to understand consumer behavior, analyze traffic patterns, evaluate competitor locations, and much more. With Unacast’s robust tools, businesses in retail, real estate, and financial services can derive insightful information necessary for making strategic, informed site selection decisions. The platform not only provides reliable data but also ensures it is readily actionable for businesses, whether they are looking to open a new store, invest in property, or expand their financial services to new locations.

What types of location data are crucial for informed site selection?

Demographic data offers insights into the age, income, and lifestyle of people in a particular area, helping businesses understand their potential customer base. Foot traffic data provides information on the number of people visiting a location, which is crucial for retailers to estimate the store's potential popularity and for real estate professionals to assess an area's vibrancy and demand. Geographic Information System (GIS) data helps in visualizing and analyzing geographical details, supporting companies in identifying accessible and strategically located sites. Understanding the proximity to competitors, accessibility, and the socio-economic profile of the surrounding areas is also vital. Unacast’s platform aggregates and analyzes these various data types, providing a holistic view that significantly empowers businesses in their site selection endeavors.

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