Unacast has just rolled out a major update to its location insights platform, and it’s built to help you find answers faster and easier. Whether you're searching for your next location, understanding neighborhood demographics, or evaluating competitive saturation, our new and improved Unacast Insights platform is designed to deliver clarity with speed and precision.
What’s new in Unacast Insights?
- Explore & Filter: Easily drill down into venues, ZIP codes, or neighborhoods based on demographics, foot traffic, income levels, and more.
- Updated Layout: All of your tools now live in a streamlined right-side panel—always visible and accessible.
- New Category Icons: Quickly recognize different business types and area attributes with a cleaner, more intuitive visual language.
Example Use Case: Expanding a Spa Chain with Confidence
For the sake of an example use case, let’s say you own a growing spa chain in Jacksonville. A year ago, you weren’t sure exactly who your best customers were. You had some gut instincts, but you needed data to validate them. That’s when you started using Unacast Insights.
You began by analyzing your top-performing spa locations using visitor demographics, foot traffic patterns, and psychographic profiles available in the platform. That’s when a clear picture emerged. You found your ideal customer to be a high-earning woman, aged 40–60, who values self-care, wellness, and convenience. She visits premium grocery stores, yoga studios, and boutique fitness centers. She doesn’t mind paying more for quality, and she returns often.
With this newfound clarity, you used Unacast to identify other nearby neighborhoods with similar customer profiles. Then, you used those insights to craft hyper-targeted marketing campaigns with tailored messaging, local influencers, and geo-targeted ads.
The result? Your sales spiked, retention improved, and lifetime customer value went up. This success means that you’re ready to expand.
Identify Areas with Your Target Customers
Armed with a detailed understanding of your core customer, you use Unacast Insights to set filters to identify neighborhoods where that same customer profile lives and shops:
- Median resident age: 40-60
- Median household income: Upper-income brackets
- Psychographic profile: Wellness-focused, high loyalty index
- Foot traffic: Moderate to high visibility zones
In seconds, you generate a heatmap of high-potential neighborhoods, first in Jacksonville, then in San Jose, where your business partner is based. You’re able to apply your ideal customer filters across any geography, and instantly see where opportunity lives.
Check the Competitive Landscape
Now it’s time to check for saturation. You activate Venues, filter for businesses in the “Personal Care Services” category, and instantly see where your competitors are clustered.
Some areas may look great demographically, but they’re packed with competitors. Others are sweet spots including high income, high foot traffic, and low spa density.
To fine-tune further, you layer in foot traffic insights. Maybe a spot with slightly higher foot traffic and no nearby spas looks like a winning bet. You’re not only avoiding oversaturated zones, but you are able to pick strategic growth locations where your spa will be seen, valued, and frequented. With one platform, you’ve identified a high-potential expansion area, validated the customer fit, and assessed the competition, all in a matter of minutes.
Built for More Than Site Selection
While this is a classic site selection use case, these filters are just as valuable for marketing teams, CRE analysts, and brand managers. Whether it’s tailoring campaigns and advertising to specific segments, assessing cross-city brand resonance, or refining portfolio strategy, the Unacast Insights platform provides the precision and flexibility modern teams need.
Try It Yourself
With these enhancements, Unacast Insights is more than just a dashboard, it’s a decision engine. Whether you're expanding a spa chain or analyzing 100+ properties, this upgrade is designed to help you act faster, smarter, and with more confidence.
Book a meeting with us now to try the new filters and visual tools.
