Unacast’s Latest Upgrade Supercharges Market Discovery

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Unacast has just rolled out a major update to its location insights platform, and it’s built to help you find answers faster and easier. Whether you're searching for your next location, understanding neighborhood demographics, or evaluating competitive saturation, our new and improved Unacast Insights platform is designed to deliver clarity with speed and precision.

What’s new in Unacast Insights?

  • Explore & Filter: Easily drill down into venues, ZIP codes, or neighborhoods based on demographics, foot traffic, income levels, and more.
  • Updated Layout: All of your tools now live in a streamlined right-side panel—always visible and accessible.
  • New Category Icons: Quickly recognize different business types and area attributes with a cleaner, more intuitive visual language.

Example Use Case: Expanding a Spa Chain with Confidence

For the sake of an example use case, let’s say you own a growing spa chain in Jacksonville. A year ago, you weren’t sure exactly who your best customers were. You had some gut instincts, but you needed data to validate them. That’s when you started using Unacast Insights.

You began by analyzing your top-performing spa locations using visitor demographics, foot traffic patterns, and psychographic profiles available in the platform. That’s when a clear picture emerged. You found your ideal customer to be a high-earning woman, aged 40–60, who values self-care, wellness, and convenience. She visits premium grocery stores, yoga studios, and boutique fitness centers. She doesn’t mind paying more for quality, and she returns often.

With this newfound clarity, you used Unacast to identify other nearby neighborhoods with similar customer profiles. Then, you used those insights to craft hyper-targeted marketing campaigns with tailored messaging, local influencers, and geo-targeted ads.

The result? Your sales spiked, retention improved, and lifetime customer value went up. This success means that you’re ready to expand.

Unacast Insights Dashboard

Identify Areas with Your Target Customers

Armed with a detailed understanding of your core customer, you use Unacast Insights to set filters to identify neighborhoods where that same customer profile lives and shops:

  • Median resident age: 40-60
  • Median household income: Upper-income brackets
  • Psychographic profile: Wellness-focused, high loyalty index
  • Foot traffic: Moderate to high visibility zones

In seconds, you generate a heatmap of high-potential neighborhoods, first in Jacksonville, then in San Jose, where your business partner is based. You’re able to apply your ideal customer filters across any geography, and instantly see where opportunity lives.

Check the Competitive Landscape

Now it’s time to check for saturation. You activate Venues, filter for businesses in the “Personal Care Services” category, and instantly see where your competitors are clustered.

Some areas may look great demographically, but they’re packed with competitors. Others are sweet spots including high income, high foot traffic, and low spa density.

To fine-tune further, you layer in foot traffic insights. Maybe a spot with slightly higher foot traffic and no nearby spas looks like a winning bet. You’re not only avoiding oversaturated zones, but you are able to pick strategic growth locations where your spa will be seen, valued, and frequented. With one platform, you’ve identified a high-potential expansion area, validated the customer fit, and assessed the competition, all in a matter of minutes.

Dashboard showing the Venues view within the Unacast Insights platform

Built for More Than Site Selection

While this is a classic site selection use case, these filters are just as valuable for marketing teams, CRE analysts, and brand managers. Whether it’s tailoring campaigns and advertising to specific segments, assessing cross-city brand resonance, or refining portfolio strategy, the Unacast Insights platform provides the precision and flexibility modern teams need.

Try It Yourself

With these enhancements, Unacast Insights is more than just a dashboard, it’s a decision engine. Whether you're expanding a spa chain or analyzing 100+ properties, this upgrade is designed to help you act faster, smarter, and with more confidence.

Book a meeting with us now to try the new filters and visual tools.

Frequently Asked Questions

Discover how analyzing real-world movement patterns can reveal valuable trends in customer behavior, optimize business operations, and enhance strategic decision-making.

What is site selection and why is it important?

Site selection is the strategic process by which businesses identify, evaluate, and choose optimal locations for their operations. This process is paramount as the location of a business directly influences factors such as accessibility, visibility, profitability, and market longevity. For retailers, the right site can mean higher customer footfall and increased sales. In real estate, a well-selected site can promise lucrative returns on investment and tenant stability. Financial service firms leverage site selection to position their branches or ATMs in high-demand areas. Essentially, site selection plays a pivotal role in ensuring the success and growth of a business by aligning its physical presence with market opportunities and demands.

How does location intelligence enhance site selection?

Location intelligence refers to the harnessing of geospatial data to derive actionable insights, which can significantly enhance the site selection process. By analyzing data like consumer demographics, foot traffic patterns, competitor locations, trade area data, and more, businesses can make more informed decisions about where to establish or expand their operations. Location intelligence allows for a deeper understanding of market dynamics, revealing hidden opportunities or potential pitfalls. For instance, retailers can identify gaps in the market, real estate professionals can forecast property value trends, and financial service providers can assess areas with high customer demand. Advanced tools, like those offered by Unacast, further refine these insights by leveraging AI and machine learning, enabling more precise and timely decision-making.

What challenges do businesses face in the site selection process?

Unacast provides invaluable support to businesses during the site selection process through its advanced location data and analytics software, all powered and refined by Artificial Intelligence and Machine Learning technologies. The company offers a suite of products designed to deliver accurate, actionable, and comprehensive location intelligence. This data proves crucial for businesses looking to understand consumer behavior, analyze traffic patterns, evaluate competitor locations, and much more. With Unacast’s robust tools, businesses in retail, real estate, and financial services can derive insightful information necessary for making strategic, informed site selection decisions. The platform not only provides reliable data but also ensures it is readily actionable for businesses, whether they are looking to open a new store, invest in property, or expand their financial services to new locations.

What types of location data are crucial for informed site selection?

Demographic data offers insights into the age, income, and lifestyle of people in a particular area, helping businesses understand their potential customer base. Foot traffic data provides information on the number of people visiting a location, which is crucial for retailers to estimate the store's potential popularity and for real estate professionals to assess an area's vibrancy and demand. Geographic Information System (GIS) data helps in visualizing and analyzing geographical details, supporting companies in identifying accessible and strategically located sites. Understanding the proximity to competitors, accessibility, and the socio-economic profile of the surrounding areas is also vital. Unacast’s platform aggregates and analyzes these various data types, providing a holistic view that significantly empowers businesses in their site selection endeavors.

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