Unacast: Revolutionizing Location Insights

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In November last year, Gravy Analytics and Unacast merged with the goal of redefining the location data and intelligence industry. 

Jeff White and I had been working on this merger for quite some time. We had a vision for how joining forces and combining our team, expertise and products  could significantly benefit our clients, partners, and the broader market.

Now, four months into the merger, and coming off a fantastic Q1, we are excited to share more about what we have been working on in the last few months. 

The most comprehensive location intelligence product suite

First, location data and insights are increasingly becoming mission-critical data components for enterprises globally. Universally, businesses must attract new customers, improve operations, and continually find new ways to gain a competitive edge. Together, we knew we could offer our current and future customers a complete customer solution unlike any other company in the industry to address those questions and many more.  

Whether you are a Novice, Proficient, or an Expert in location data - we now offers a full suite of best-in-class data and analytics products to meet our customers anywhere on their data intelligence journey. 

Already bringing innovations to our clients and the market

When we decided to join forces, one of our commitments was to initiate a period of accelerated new product development and market expansion.

With the first quarter behind, we are very proud to already bring the following new product enhancements to the market and our clients: 

Consumer Data Enrichment API

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, personas, and more. 

Begin with your data (or ours) and create datasets that are unique to your organization's exact needs. Achieve real results by actually understanding and improving reach, measurability, and addressability. This allows you to move beyond 3rd party cookies and create a holistic view of who consumers are, why they do what they do, and what they really want.


PrivacyCheck is the first privacy-enhancing technology (PET) of its kind. It is ideal for any organization that works with location data and wants to ensure that data generated by consumer mobile devices while visiting sensitive locations is never used, shared, or resold. 

With PrivacyCheck, organizations can confidently work with location data and analytics — whether it’s their own precise location data or licensed from a data provider — knowing that the underlying data complies with consumer privacy best practices.

Rebranding to Unacast

As part of redefining the location data and intelligence industry together as one company, Unacast, and Gravy Analytics will today be rebranded to Unacast. 

We highly encourage you to take a look at our revamped website with use cases, product descriptions, and how we help clients answer some of their most pressing questions. 

We are beyond excited for the future, and a huge thank you to our employees.

All the best,

Thomas and Jeff


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