About Unacast
Location Intelligence for Every Business
Unacast, the global location intelligence and insights company.
Book a MeetingUnacast, the global location intelligence and insights company.
Book a MeetingUnacast is a leading provider of global location intelligence that delivers cutting-edge analytics about human mobility in the physical world. We are a team of experts with decades of unmatched industry experience and we partner with organizations across the private and public sectors to unlock the potential of location data. Unacast drives smarter decision-making based on trustworthy, reliable, and privacy-friendly location intelligence that powers both commercial and societal benefits.
We serve as strategic partners who deliver bespoke solutions with the highest integrity. We responsibly transform data into meaningful insights, empowering our customers to make critical decisions that positively impact the world around them.
We provide the industry's most comprehensive location intelligence platform, transforming raw human mobility data into valuable, practical insights for organizations across the public and private sectors.
We are committed to building trust through transparency by upholding the highest standards of ethics and respecting privacy, with data that is collected with consumer permission and in compliance with the world’s most stringent privacy laws.
We empower the right people with the right data, partnering with governments, non-profits, and NGOs to deliver insights that solve society's most pressing challenges and help people live healthier and safer lives.
Unacast believes that location data should be used for social good. Location data and its derived datasets have the potential to fuel innovation within our communities and help people live healthier, more fulfilling lives. For select organizations whose missions align with these values, we provide access to location datasets at a nominal cost. Supported projects have benefitted communities both in the U.S. and overseas.
We know that understanding human movement patterns, and how they change over time is key to better stewardship. Location intelligence lets local governments make policy decisions based on data, not opinion.
It allows non-profit organizations and environmental groups to allocate scarce resources in the places where it is needed most. In times of crisis, location data can help prioritize outreach, deploy life-saving healthcare services, or direct the efforts of first responders. It can also help cities plan for the future – for skyrocketing growth, or a declining population – and inform critical infrastructure and redevelopment projects.
In short, location data can help to solve some of our society’s biggest challenges. Too often these problems are under-resourced; the great irony is that these are often the issues that most impact our everyday lives.
Unacast is an amazing GCP partner. They are using data to do innovative things ranging from tracking COVID-19 to predicting what location is the best for a new retail store. This is a huge step for our partnership and it will be a game changer!
Unacast is by far the most flexible and adaptable location data provider. They have great coverage geographically, they're adjusting to the market needs in a fast and strategic way, and their teams are transparent and helpful throughout the entire process.
BT has chosen to partner with Unacast because of the company’s proven track record … We look forward to becoming the market leader within data monetization for the UK market, and our partnership with Unacast is essential to that growth strategy.
Our collaboration with Unacast is more important than ever because it takes data integration to the next level to account for evolving shopping habits and provide retailers the necessary insights to adjust operations and customer engagement accordingly.
Our gold mine of location data is Unacast. What really impressed us with this partnership has been the high quality of the data…as well as the amazing support we receive. We have been very happy with this relationship and we are looking forward to continuing into the future.
We are most impressed with the amount of usable data, frequency Unacast onboards new data, and how easy it has been to collaborate and create relationships. I have been impressed with the possibilities of the data, and there is so much potential with using Unacast’s mobility data.
One thing we like about Unacast is that the platform is relatively intuitive. Another thing is it offers that psychographic segmentation right in the app. At a quick glance, you can get a better understanding of the core customer.
I am most impressed with the consistency and quality of data…
To better understand human behavior during wildfire events, we wanted to implement a different data collection method than those used in past studies. We hypothesized that mobility data would provide us with new insights into human movement during a catastrophic event, which could help facilitate emergency planning and management.
Through the use of location intelligence, we were able to develop a new methodology to analyze human behavior during wildfires and gain insight into residents’ evacuation decisions. The results of our study can help to advance the research of modeling and analyzing evacuation behaviors during natural hazards.
I would absolutely recommend it to anyone who has retail or a physical presence. I think it's that missing piece of the puzzle that marketers are often kind of on the hook for, but don't really know how to get and have to make a lot of assumptions.
I think [Unacast and Spatial.ai] are helpful for media buyers in particular, especially when you have a budget and you don't really want to waste anything…to make sure you're getting the most out of your media dollars
The latest Unacast trade areas by zip update has been a game changer. It is important because it makes it easy to see where the majority of our customers are actually coming from so we can target by zip code…then we start to think about target audiences and get into Spatial AI and selecting audiences to export to our campaigns.
We already had the framework for data. So on our end, it wasn’t tough to introduce, and the Unacast team made it exceptionally easy for us. It was extremely streamlined. It went through without a hitch and the integration was ahead of schedule.
Unacast’s location data is invaluable not only for Demand-Side Platforms (DSPs) but also for brands seeking to refine their client lists and understand consumer demographics and behaviors. This data is universally beneficial within the advertising sector.
We’ve explored several data providers for location data and other services, but our decision to continue working with Unacast is a clear one. We are confident that Unacast will keep evolving to meet our needs as we adapt to the future.
