Why Good Companies Need a Good Code of Conduct

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2017 was many things, positive and negative - as all years are. Some things were even both at the same time.

One of these, that dealt with the negative in order to push society kicking and screaming into a more positive direction, was the #metoo movement that rolled over (parts of) the planet. Thundering through industry after industry. From entertainment to politics. The nature of this movement is one of delayed effect, as momentum builds over time before release like a tidal wave. And so we have only seen the start of this directional positive change. In other words, much more is to come.

What is about #metoo and men at work?

Most of the stories released in the wake of #metoo have been connected to the workplace and/or work relationships. This is only natural as we in the modern work life do spend better parts of our awake time with our colleagues. And #metoo stories from startups and technology are bound to come, as this very specific industry has all the traits of industries where power can be easily misused. But why are men often the ones accused and guilty of misusing power?

I would argue that the following is at the core of these recent stories about men taking advantage over women: We are seeing the result of a dominant group of people wielding power for too long, without checks and balances, and somewhere along the road either forgetting or misusing the power they are wielding - sometimes intentionally, sometimes not.

Of course, there are scumbags everywhere that are nothing more and nothing less than scumbags, but solutions to systematic oppression are not found there, but more so in the demand that we reevaluate the system in which these oppressions have become ingrained.

Diversity + code of conduct

One of the main inoculations to #metoo is diversity itself. A workplace where no single group of people gets to hold power and wield it.

We are working extensively to better that at Unacast, and you can find some of these thoughts on this very blog, but we also believe in having a clear set of guiding principles, or a map if you will, so that if we should find ourselves in murky waters we know how to detect the rising tide and also know how to get out of its way.

Read: We stopped taking about diversity and did something about it

Inspired by Oslo Business Region, we, therefore, launched our internal code of conduct at our recent Round Table in Norway, our quarterly meeting venue for all employees.

Almost 40 people were gathered at beautiful Kleivstua up in the mountains of Norway, and we presented the following #begood code of conduct

Almost 40 people were gathered at beautiful Kleivstua up in the mountains of Norway, and we presented the following #begood code of conduct:

Unacast is a harassment-free zone. We are all expected to #begood and respect all employees regardless of gender, ethnicity, religion, age, sexual orientation, or anything related to background, appearance and identity. We do not accept any kind of disrespectful behavior.This includes but is not limited to:
• Harassment of any kind
• Inappropriate physical contact
• Verbal abuse
• Deliberate intimidation
• Sustained interruption of talks or activities
• Encouraging any or all of the above behavior
You can report something not being good to Mr. X or Ms. Y (names removed for this blog), or anonymously through this form (link removed for this blog).

Us too?

So, why would an already good company like Unacast want or need to remind ourselves to #begood? Isn’t that an insult to all the good people at the company?

In fact, it is the opposite. It is an honorary badge to all of those people. An honorary badge to commend who they are, how they treat each other, and how they will treat each new person at the company.

For we also want our own tidal wave – a tidal wave of goodness to flow over startups and technology.

The nature of this movement is one of delayed effect, as momentum builds over time before release like a tidal wave, and so we have only seen the start of this directional positive change. In other words, much more is to come.

So, #begood

Frequently Asked Questions

Discover how analyzing real-world movement patterns can reveal valuable trends in customer behavior, optimize business operations, and enhance strategic decision-making.

What is site selection and why is it important?

Site selection is the strategic process by which businesses identify, evaluate, and choose optimal locations for their operations. This process is paramount as the location of a business directly influences factors such as accessibility, visibility, profitability, and market longevity. For retailers, the right site can mean higher customer footfall and increased sales. In real estate, a well-selected site can promise lucrative returns on investment and tenant stability. Financial service firms leverage site selection to position their branches or ATMs in high-demand areas. Essentially, site selection plays a pivotal role in ensuring the success and growth of a business by aligning its physical presence with market opportunities and demands.

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Location intelligence refers to the harnessing of geospatial data to derive actionable insights, which can significantly enhance the site selection process. By analyzing data like consumer demographics, foot traffic patterns, competitor locations, trade area data, and more, businesses can make more informed decisions about where to establish or expand their operations. Location intelligence allows for a deeper understanding of market dynamics, revealing hidden opportunities or potential pitfalls. For instance, retailers can identify gaps in the market, real estate professionals can forecast property value trends, and financial service providers can assess areas with high customer demand. Advanced tools, like those offered by Unacast, further refine these insights by leveraging AI and machine learning, enabling more precise and timely decision-making.

What challenges do businesses face in the site selection process?

Unacast provides invaluable support to businesses during the site selection process through its advanced location data and analytics software, all powered and refined by Artificial Intelligence and Machine Learning technologies. The company offers a suite of products designed to deliver accurate, actionable, and comprehensive location intelligence. This data proves crucial for businesses looking to understand consumer behavior, analyze traffic patterns, evaluate competitor locations, and much more. With Unacast’s robust tools, businesses in retail, real estate, and financial services can derive insightful information necessary for making strategic, informed site selection decisions. The platform not only provides reliable data but also ensures it is readily actionable for businesses, whether they are looking to open a new store, invest in property, or expand their financial services to new locations.

What types of location data are crucial for informed site selection?

Demographic data offers insights into the age, income, and lifestyle of people in a particular area, helping businesses understand their potential customer base. Foot traffic data provides information on the number of people visiting a location, which is crucial for retailers to estimate the store's potential popularity and for real estate professionals to assess an area's vibrancy and demand. Geographic Information System (GIS) data helps in visualizing and analyzing geographical details, supporting companies in identifying accessible and strategically located sites. Understanding the proximity to competitors, accessibility, and the socio-economic profile of the surrounding areas is also vital. Unacast’s platform aggregates and analyzes these various data types, providing a holistic view that significantly empowers businesses in their site selection endeavors.

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