Consumer Data Enrichment
Enrich your data with demographics and consumer profiles based on real-world behavior.
Enrich your data with demographics and consumer profiles based on real-world behavior.
Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:
Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification.
Turn your best customers into more customers and reach untapped similar audiences.
Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.
Increase identity resolution and target the right message to the right people at the right time.
Create a holistic view of who consumers are, why they do what they do, and what they really want.
Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.
Enrich MAIDs and strengthen your customer graph with privacy-friendly identifiers
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Detect multiple hashed emails per mobile device user and enhance device graphs
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Mobile devices that frequently visit places and events associated with living a healthy lifestyle
Mobile devices that visited health food stores and attended events related to healthy eating
Mobile devices that frequently visit upscale locations related to retail, travel, dining, and other high-cost activities
Mobile devices that visited retail stores specializing in high-tech consumer products
Mobile devices that visited a hiking trail
Mobile devices that recently attended a hip hop or rap music event
Mobile devices that visited discount stores during the holidays
Mobile devices that visited airports, train stations, and other travel hubs during the holidays
Mobile devices that visited places and events indicating an interest in purchasing a home
Mobile devices that frequent home décor, design supply, appliance, and furniture stores as well as events related to home design
Find answers to the most common questions about Unacast’s products and services. We'll help you understand how our location data, insights, and consumer enrichment solutions work, how to integrate them into your business, and how they can drive smarter decision-making.
Data enrichment is about adding extra layers of information to your existing datasets. Say you have a list of customer emails—by adding behavioral data like locations visited, you can understand those customers much more deeply.
Data enrichment works by linking your internal data to external sources such as mobility, location, or demographic datasets. At Unacast, we enrich consumer data with things like MAIDs, hashed emails, countries visited, locations frequented, and personas.
Data enrichment allows organizations to make more informed decisions by filling in gaps and providing greater context. It improves targeting, personalization, and operational planning.
Examples include adding neighborhood visit behavior to customer records, appending hashed email data to your MAIDs, or overlaying location-based personas on CRM profiles to segment audiences by real-world behavior.
You can enrich consumer data by integrating it with third-party datasets using a secure and privacy-compliant partner like Unacast. The enriched data can then be used in analytics tools, advertising platforms, or CRMs to drive smarter engagement.
