Consumer Data Enrichment
Enrich your data with demographics and consumer profiles based on real-world behavior.
Enrich your data with demographics and consumer profiles based on real-world behavior.
Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:
Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification.
Turn your best customers into more customers and reach untapped similar audiences.
Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.
Increase identity resolution and target the right message to the right people at the right time.
Create a holistic view of who consumers are, why they do what they do, and what they really want.
Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.
Enrich MAIDs and strengthen your customer graph with privacy-friendly identifiers
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Detect multiple hashed emails per mobile device user and enhance device graphs
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Mobile devices that recently visited a zoo or aquarium
Mobile devices that visited water parks or pools and attended watersport activities
Mobile devices that have visit patterns consistent with traveling and engaging in tourism on the weekends
Mobile devices that recently visited a wholesale shopping club such as Costco, Sam's Club, or BJ's
Mobile devices that attended wine tasting events, frequent vineyards, and wine stores
Mobile devices that visited a ski resort, winter activity park, or winter sports gear store
Mobile devices that have visited places and events that promote and sell women's health and wellness products
Mobile devices whose visit patterns indicate that its user works from home
Mobile devices that attended soccer and major sports activities
Mobile devices that recently attended a world music event
Find answers to the most common questions about Unacast’s products and services. We'll help you understand how our location data, insights, and consumer enrichment solutions work, how to integrate them into your business, and how they can drive smarter decision-making.
Data enrichment is about adding extra layers of information to your existing datasets. Say you have a list of customer emails—by adding behavioral data like locations visited, you can understand those customers much more deeply.
Data enrichment works by linking your internal data to external sources such as mobility, location, or demographic datasets. At Unacast, we enrich consumer data with things like MAIDs, hashed emails, countries visited, locations frequented, and personas.
Data enrichment allows organizations to make more informed decisions by filling in gaps and providing greater context. It improves targeting, personalization, and operational planning.
Examples include adding neighborhood visit behavior to customer records, appending hashed email data to your MAIDs, or overlaying location-based personas on CRM profiles to segment audiences by real-world behavior.
You can enrich consumer data by integrating it with third-party datasets using a secure and privacy-compliant partner like Unacast. The enriched data can then be used in analytics tools, advertising platforms, or CRMs to drive smarter engagement.
