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Foot Traffic Data

Foot Traffic Data

Understand visits to a specific site or area with the industry’s most reliable foot traffic data.

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Aerial view of People crowd. Many people going through the pedestrian crosswalk.Aerial view of People crowd. Many people going through the pedestrian crosswalk.

How Customers Use Our Foot Traffic Data

Foot traffic data helps our customers pinpoint new store locations, understand store performance, track the performance of marketing campaigns, and stay ahead of their competitors. Customers leverage our foot traffic data for key business criteria:

Bird's eye view of the city. Store Visitors outlined with info

Store Performance

Understand your target audience and their lifestyles to help you adjust store layout, inventory, and marketing.

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Customer Visit Patterns

Identify patterns in visits on an hourly, daily, weekly, and monthly basis.

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visitor impact
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Site Selection

Determine if a potential new location is attracting enough people and the right type of consumer.

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Marketing & Advertising

Create location-based advertising campaigns and understand the impact of marketing on customer visits.

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Aerial View of city streets. Serve ad campaign here outlined
bird's eye view of the city. Competitor 1, Competitor 2. and Visitor Traffic outlined with info

Competitive Intelligence

Understand if your target audience frequents your competitors, their pattern of visits, and where else they visit.

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Portfolio Benchmarking

Benchmark your stores against the industry to understand how individual stores within a brand are performing relative to your category and other competitors.

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What else can you do with foot traffic data?

Inform investment decisions

Run predictive analyses

Manage store operations

Employ strategic retargeting

Enrich existing consumer data

Perform competitive intelligence

Segment mobile devices based on behavior

Determine home and work locations, and distance traveled

Understand characteristics of residents and visitors

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Solutions for Each Part of the Analytics Journey

Global Location Data

For enterprises that require granular location-based insights, whether in the US or globally.

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Location Insights Platform

The Unacast Insights platform provides easy-to-use foot traffic data, visualizations, and AI-powered insights.

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Aggregated Foot Traffic

The industry's most accurate solution for understanding visitation to an area or point of interest.

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Our Products

Explore all products and discover how you can unlock deeper insights to help your business.

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Frequently Asked Questions

Discover how analyzing real-world movement patterns can reveal valuable trends in customer behavior, optimize business operations, and enhance strategic decision-making.

What is foot traffic analysis?

Foot traffic is a key metric when it comes to understanding how people interact with physical spaces. It can show how busy a location gets, when peak hours occur, and how visitor patterns change over time. This insight is critical for things like planning a store layout, evaluating marketing campaigns, or deciding how to staff different locations.

How to analyze foot traffic data?

Foot traffic data goes beyond just counting visits. It looks at how long people stay, how often they return, and where they go next. With the right tools, companies can use this data to fine-tune their operations, improve the customer experience, and ultimately boost performance.

Why is foot traffic important?

Foot traffic indicates real-world customer engagement and potential sales opportunities. Understanding it helps businesses make better decisions about location strategy, evaluate campaign performance, and stay competitive in dynamic markets.

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Meet with us and put Unacast’s data to the test.
bird's eye view of the city