Hexagon

What our

Competitive Intelligence

solution solves for

Uncover new trends about your competitive landscape using real-time location data. Leading organizations leverage Unacast’s human mobility insights to build better products and make smarter decisions with real-world data.

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01

Measure market share and regional dominance over time

02

Benchmark one or more locations’ against competitors’ sites or total addressable market

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Understand consumer behavior with competitors’ sites

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Learn where, when, and how often customers visit your location vs. your competitors’

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Compare your visitor demographics to your competitors’

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Discover common characteristics of your competitors’ locations

HOW FIVE BELOW USES RETAIL LOCATION DATA TO SPOT NEW EMERGING AREAS

How to work with the data

Working with Unacast’s Competitive Intelligence solution, users can explore trends and insights in visitation, demographics, capture rate and area traffic, local trade area, and cross visitation behavior as well as benchmarking to brands, other venues, and competitors.

Positioning Analysis

Understanding your business’s positioning typically involves sample-based methods that are limited in scope and thus difficult to understand real-world trends or conduct with regular frequency. Unacast’s actual foot traffic insights helps customers augment their competitive analysis by allowing them to:

  • Benchmark against competitors’ foot traffic, peak visitations, visitor trends, etc.
  • Analyze potential cannibalization effects, localized brand affinity and conduct void analyses
  • Uncover cross-visitation trends and discover previously unknown competitors
  • Compare your visitors’ demographic profiles to those of your competitors
  • Understand consumer behavior with competitors’ sites and effects of their omnichannel sales

Data sets in this solution

Unacast provides a selection of specific data sets in our Competitive Intelligence solution, many of which can be segmented by area: census tract, county, or state; frequency: day, week, and month; and venue: home and work. For a list of our complete data schema and additional details and descriptions of these data sets, check out our data dictionary.

Download our Data Dictionary

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Foot Traffic Trends by Venue

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Venue Capture Rate

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Cross Visits Between Venues

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Venue Visit Length

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Catchment Area, by origin and distance traveled

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Foot Traffic Category

Additional Resources

What can location data do for your business?

Schedule a meeting with the Unacast team: Jon Torre, Jimmy Greco, Paige Hollier, and John Ryan. Not ready to meet with us? Send us an email instead.

Illustration of Jon Torre
Jon Torre
Jimmy Greco
Paige Hollier
Illustration of John Ryan
John Ryan