What our Demand Forecasting & Supply Chain solution solves for

Gain a deeper understanding in your supply chain, logistics, distribution, and demand forecasting. Leading organizations leverage Unacast’s human mobility insights to build better products and make smarter decisions with real-world data.

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Measure consumer activity at precise locations to optimize supply chain management

Explore changes in area demographic profiles that impact sales

Understand site potential using venue-specific foot traffic as a proxy


Plan for opening, closing, or growing of sites and market areas

Enhance site analysis with advanced metrics like capture rate, visit duration, customer origin

Unlock trends for any area using custom-defined locations

Lambeth Council recognised as a trailblazer in post-COVID adaption with Unacast’s uniquely granular, comparative location data

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How to work with the data

While there are many different approaches and methods to aid in site selection, our data sets can be broadly applied in market assessments and trade area analyses.

Market Forecasting

A representative market forecast is essential to understanding your company’s market position and developing an appropriate marketing strategy. However many forecasting models are missing a key variable: human mobility data. Unacast’s actual foot count metrics enables customers to add a real-world dimension to their forecasting methodology.

Measure market share and regional dominance over time

Benchmark foot traffic and consumer behavior at competitors’ sites

Identify opportunities within a trade area to meet changes in population

Monitor actual foot counts to project changes in site demand (open/grow/close sites, alter distribution centers)

Distinguish shift in demand from shift in population (tourism, migration, competitive landscape change, etc.)

Data sets in
this solution

Unacast provides a selection of specific data sets in our Demand Forecasting & Supply Chain solution. For a list of our complete data schema and additional details and descriptions of these data sets, check out our data dictionary.

Download our Data Dictonary

Foot Traffic Trends by Venue


Venue Capture Rate


Cross Visits Between Venues


Venue Visit Length


Catchment Area, by origin and distance traveled

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Methodology & FAQs

You can learn more about our methodologies and view our frequently asked questions

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What can location data do for your business?

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