COVID-19 didn’t affect every kind of place in the same way or at the same time. Correspondingly no one knows how recovery will take place. By comparing foot traffic to pre-COVID-19 levels discover in detail where, when and how your areas are recovering.
Discover how location data can help your organization navigate the recovery.
Our Neighborhood Insights were built with our users in mind. Here are some examples of what we can help with.
Based on when people are back in public places, users can decide when and how they should reopen stores and/or offices.
Use foot traffic insights to understand how your market landscape is evolving and which visitor types are returning sooner then others.
Understand what properties will recover slower/ not recover and make better decisions for divesting properties.
Reroute away from the individual stores that can’t use it and towards other locations or distribution centers that can align with demand and help fulfill sales.
By analyzing changes in foot traffic for a given area, our users can better forecast or anticipate changes in rent payments or collections.
Identify changes in cities and neighborhoods you were considering investing in or identify new opportunities and make better decisions for your investments.
"One of the key questions commercial real estate and retail is trying to understand now is the recovery - when will it happen and where. I've been using the Unacast Neighborhood Insights, and the level of detail, down to census block group, allows me and my team to make informed decisions as we navigate through COVID-19 and the recovery"
Vice President of Investments
Midwood Investment & Development
Unacast's robust team of data scientists and PhDs focuses on data accuracy to ensure that our partners and clients get high-quality insights that reflect real-world events.
We calculate differences in traffic trends per census block group by comparing current traffic to the same time period last year. The metric is calculated for different groups separately, such as residents or workers
We detect trends and indicators within the differences that help understand if and how recovery is taking place
For each collection of census block groups, aggregated metrics provide an overview of the recovery patterns as they are happening and over time
Get in touch to discover how location data can help your organization measure the impact of the virus.
Chat with our team to determine data strategies to tackle your particular challenges.
Use high-quality, curated data and human mobility insights to create reaction strategies and identify recovery signals.