Turbine for Telcos - the secure, privacy-first solution for building mobility insights

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Telecommunication companies handle vast amounts of sensitive data, making security and privacy a top priority. At the same time, Telcos are also on a transformative journey, steadily evolving into tech powerhouses as they seek to harness cutting-edge technologies to improve customer experience and add new revenue streams. 

We built Turbine to help Telcos create new mobility insights (for new revenue streams and network optimization) using the vast amount of network data they have with both the highest level of security and privacy in mind. 

Information security primarily revolves around protecting data from unauthorized access by implementing measures such as encryption, access controls, network security, and monitoring. Privacy, on the other hand, focuses on ensuring that individuals' personal information is handled in accordance with privacy regulations and best industry practices like anonymization, consent management, and transparency in data processing to respect users' privacy rights.

Turbine achieves both these objectives by leveraging data models and algorithms that are deployed in a telco’s chosen data clean room or cloud environment.  This proprietary feature helps telcos gain valuable insights from their datasets without ever allowing data to leave the Telco’s secure environment. Below is an example of how this is accomplished on Google Cloud Platform (GCP).

A typical Turbine-Telco GCP Architecture

Diagram of Turbine-Telco GCP Architecture

The Telco and Unacast create three different projects as part of the initial setup. Each project is under the control of Telco’s billing account ensuring full visibility, control and governance on the part of the Telco. 

Telco Core Project

This is a GCP Project  within the exclusive control of the Telco. This allows raw data needed for mobility insights (CDR, BSE, Tower Data) to remain on the technical premises of the Telco. Under this framework, Unacast Turbine has no access to the data inside the Telco’s network, which maintains complete authority over network configurations and related access controls.

Telco Buffer Project

The Buffer Project acts as an intermediary zone between the two different projects (Telco Core and Unacast Project). This provides a controlled pathway for data and models to pass through, all the while enforcing security measures.

Once prompted, the Telco will transfer a sample dataset into the intermediary zone. The Telco maintains the flexibility and discretion to determine how much data to “push,” which is usually only a representative sample or a subset of Telco data.

Unacast Project can upload new versions of the Turbine to capture advances in ML data models and algorithms that are better able to describe mobility. Telco Core Project can choose to deploy the new version of Turbine after testing it within this environment. Doing so adds a further layer of deployment security, allowing for thorough testing of new Turbine versions at the Telco’s discretion.

Unacast Project

This is where Unacast uses the data provided by the Telco to configure the data models of Turbine engine to work as each set of Telco data has its nuances. New development of features and testing also takes place in this project. When new functionality is ready for deployment it is pushed into the Telco Buffer Project

How does this setup ensure security of Telco Data

Having this three project configuration ensures Unacast never has direct access to the telco data. The Telco grants access to a subset of data deemed suitable for configuration and development of Turbine. Usually this is a small sample, for example 10% of one week’s worth of data which acts as a representation of the original data set.  These small representative datasets are sufficient for Turbine models to be well-configured.

How does this setup ensures Privacy of Telco Data

Any data shared by the Telco into the Buffer Project which could be considered as PII (for example the device-ID) is automatically hashed ensuring that no identifying fields ever leave the Telco Core Project. 

All data that is pre-aggregated can be K-filtered by the Telco. A K-filter allows telcos to maintain a minimum number of devices with particular attributes for every aggregate to mitigate against the risk of re-identification. This K value can be tuned according to local privacy requirements. By applying this filter Telcos can ensure that a minimum threshold of aggregate obfuscation is met, and no individuals or devices are identifiable through behavioral features.

Frequently Asked Questions

Discover how analyzing real-world movement patterns can reveal valuable trends in customer behavior, optimize business operations, and enhance strategic decision-making.

What is site selection and why is it important?

Site selection is the strategic process by which businesses identify, evaluate, and choose optimal locations for their operations. This process is paramount as the location of a business directly influences factors such as accessibility, visibility, profitability, and market longevity. For retailers, the right site can mean higher customer footfall and increased sales. In real estate, a well-selected site can promise lucrative returns on investment and tenant stability. Financial service firms leverage site selection to position their branches or ATMs in high-demand areas. Essentially, site selection plays a pivotal role in ensuring the success and growth of a business by aligning its physical presence with market opportunities and demands.

How does location intelligence enhance site selection?

Location intelligence refers to the harnessing of geospatial data to derive actionable insights, which can significantly enhance the site selection process. By analyzing data like consumer demographics, foot traffic patterns, competitor locations, trade area data, and more, businesses can make more informed decisions about where to establish or expand their operations. Location intelligence allows for a deeper understanding of market dynamics, revealing hidden opportunities or potential pitfalls. For instance, retailers can identify gaps in the market, real estate professionals can forecast property value trends, and financial service providers can assess areas with high customer demand. Advanced tools, like those offered by Unacast, further refine these insights by leveraging AI and machine learning, enabling more precise and timely decision-making.

What challenges do businesses face in the site selection process?

Unacast provides invaluable support to businesses during the site selection process through its advanced location data and analytics software, all powered and refined by Artificial Intelligence and Machine Learning technologies. The company offers a suite of products designed to deliver accurate, actionable, and comprehensive location intelligence. This data proves crucial for businesses looking to understand consumer behavior, analyze traffic patterns, evaluate competitor locations, and much more. With Unacast’s robust tools, businesses in retail, real estate, and financial services can derive insightful information necessary for making strategic, informed site selection decisions. The platform not only provides reliable data but also ensures it is readily actionable for businesses, whether they are looking to open a new store, invest in property, or expand their financial services to new locations.

What types of location data are crucial for informed site selection?

Demographic data offers insights into the age, income, and lifestyle of people in a particular area, helping businesses understand their potential customer base. Foot traffic data provides information on the number of people visiting a location, which is crucial for retailers to estimate the store's potential popularity and for real estate professionals to assess an area's vibrancy and demand. Geographic Information System (GIS) data helps in visualizing and analyzing geographical details, supporting companies in identifying accessible and strategically located sites. Understanding the proximity to competitors, accessibility, and the socio-economic profile of the surrounding areas is also vital. Unacast’s platform aggregates and analyzes these various data types, providing a holistic view that significantly empowers businesses in their site selection endeavors.

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