We explored spring break trends in one of Florida’s most popular beach destinations, Fort Lauderdale. We used foot traffic data to understand which beaches had the highest visitation surges during this peak period in 2023, in order to help us predict the impact of spring break on these areas in 2024.
As winter's chill gradually loosens its grip on much of the United States, thoughts shift to warmer climates, sun-kissed beaches, and the annual rite of passage known as spring break. For many, this means traveling to well-known beach towns, with Fort Lauderdale, Florida, being a perennial favorite. With its inviting beaches, vibrant culture, and bustling neighborhoods, Fort Lauderdale attracts visitors from far and wide seeking the ultimate spring break experience.
According to Unacast location data, foot traffic in Broward County, Florida increased significantly during the weeks around spring break, from March 5 to April 15, 2023. Foot traffic was 8% higher on average during this time period compared to the rest of the year. Looking closer, we find that the center of this surge is in downtown Fort Lauderdale, with neighborhoods like Central Beach, Las Olas Isles, and Lauderdale Beach experiencing some of the biggest increases in foot traffic activity.
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Spring Break Trend in Central Beach: +42% Higher Foot Traffic
Central Beach is arguably the hub of Fort Lauderdale's spring break festivities, attracting crowds eager to soak up the sun-drenched environment and vibrant atmosphere. Visitors can indulge in an array of activities, from leisurely strolls along the beachfront promenade to thrilling water sports on the Atlantic’s blue waters. The famed Fort Lauderdale Beach, with its pristine sands and crystal-clear waters, is the ideal setting for sun-soaked adventures and Instagrammable moments. For those looking for even more local flavor, the nearby Las Olas Boulevard offers a plethora of dining, shopping, and entertainment options, guaranteeing that there is never a dull moment in this lively neighborhood.
Spring Break Trend in Las Olas Isles: 35% Higher Foot Traffic
Nestled amid scenic waterways, Las Olas Isles exudes refined elegance and tranquility, providing a welcome respite from the frenzy of spring break. Visitors can enjoy a leisurely cruise down the Intracoastal Waterway, admiring the beautiful waterfront homes and lush flora that line its banks. Art enthusiasts will appreciate the area’s many galleries and boutiques, which feature a diverse range of local and international talent. Close enough to walk to the famed Las Olas Boulevard, Las Olas Isles offers visitors the quintessential South Florida experience: easy access to the ocean and the beach, with plenty of gourmet eateries and high-end shopping just around the corner.
Spring Break Trend in Lauderdale Beach: 31% Higher Foot Traffic
Lauderdale Beach is synonymous with spring break fun, where thousands of visitors flock to take in the sun-kissed atmosphere and celebratory vibe. The Atlantic shoreline is the stage for a wide array of activities, from beach volleyball tournaments to late night dance parties. Adventurers can indulge in a variety of water sports, from jet skiing to parasailing, while those seeking relaxation can simply lounge beneath the palm trees, beverage in hand, with the rhythmic crash of waves serving as the soundtrack to their perfect getaway.
While these bustling beachfront enclaves capture much of the spring break foot traffic, we should note that not all neighborhoods in Fort Lauderdale see a surge in foot traffic during this time. In 2023, many inland and suburban areas saw a decline in foot traffic activity as neighborhood residents perhaps opted to venture elsewhere for their own spring break adventures. One such example: Monterra, an upscale neighborhood just southwest of Fort Lauderdale, saw its foot traffic drop by -17% during the weeks of spring break compared to the rest of the year.
As spring break approaches, promising sun-soaked adventures, Fort Lauderdale is once again ready to welcome visitors with open arms in 2024. Whether you choose a lively beach vacation, or a calm retreat along the Intracoastal Waterway, this famous spring break destination offers something special for everyone. Pack your sunscreen, dust off your flip-flops, and head to Fort Lauderdale, where every day is a celebration of life, liberty, and the pursuit of endless summer happiness.
To learn more about travel trends and foot traffic patterns in these and other neighborhoods, check out Unacast Insights. Our location insights platform takes the guesswork out of many common business decisions, like where to place your next advertisement, open your next store, or expand your footprint with instant analytics and visualizations built on location data. Unacast Insights, now with neighborhood data, gives you instant access to the foot traffic trends and demographic data you need for the places and venues that matter most. Request more information today.
