At this point, every industry on the planet has been disrupted by technology, and real estate data analytics are no different. Smart homes and buildings are pushing the boundaries of today’s residential and commercial real estate landscape.
Additionally, there is an increasing awareness of the impact that location data has on traditional real estate business models. This facilitates a highly competitive market in which keen analysis of real estate analytics has evolved from cutting-edge niceties to a must-have for modern decision making.
Real estate data analytics focus on helping real estate investors make the right decisions by analyzing real estate data inputs. These often include general location intelligence approaches and heavily leverage foot traffic data, demographics, and store location data — datasets that Unacast specializes in providing.
By pairing our data with leading real estate data analytics companies, residential and commercial real estate companies can build a powerful location intelligence process that leads to smarter decision making and gives them a competitive advantage. To learn more about how top real estate companies use Unacast's data, schedule a meeting with us.
Property Technology in Real Estate Analytics
PropTech (short for “property” and “technology”) is disrupting everything. Driven by advances in location intelligence and the integration of IoT (Internet of Things), AI and machine learning are quickly becoming the go-to way to address the needs of the commercial real estate industry.
PropTech enables enterprise chains to improve decision making, customer engagement, and building performance.
Geospatial data provides greater property insights on focus areas like:
- Buying and selling
- Construction
- Renting
- Moving
- Managing assets
- Investment
So, how can you get your hands on these golden location insights?
It all starts with choosing the right real estate analytics platform. Here’s a look at the top players in the game and what types of features they bring to the table.
Unacast
Unacast is a location intelligence platform focused on the real estate industry. Our data and tools provide critical insights that can help identify properties that meet your expansion and investment goals.
Cherre
Cherre assists with better investment, management, and underwriting decisions. The tool empowers customers to evaluate commercial real estate trends and opportunities faster by providing a unique, single source of truth.
Stratodem
Stratodem Analytics captures hyper-local demographic and economic data to forecast growth outlooks. They fuel smarter decision-making for the nation’s leading real estate development and investment organizations. The cloud-based tool is a massive reservoir for location-based data.
Real Capital Analytics
Real Capital Analytics is a real estate data and analytics firm that drives the commercial real estate investments market. The firm’s research is exclusively focused on the enterprise real estate sector and tracks property transactions across markets in 172 countries.
Placense
Placense is a real estate analytics business that provides companies that rely on foot traffic, detailed, real-time data about customer flows at a desired location. The platform easily provides the link between consumer behavior and a physical location.
Jupiter Intelligence
The brand helps enterprises predict and manage risks caused by climate change. The company enables commercial real estate developers to plan, build, and manage assets driven by an understanding of probable vulnerabilities to climate.
Inrix
INRIX helps manage and plan transit systems for massive population growth. The mobility intelligence application makes it easy to visualize, analyze, and explore location-based data to manage mobility on a global scale.
CoStar
CoStar offers comprehensive real estate analytics databases throughout the United States, Canada, and the UK. Companies can access current and historical analytic coverage on over 12,000 markets and submarkets, across all major asset types.
Buxton
Buxton is a top platform for real estate analytics and intelligence. The web-based software is a collection of data and tools that make it easy to share, discover, and visualize real estate data insights.
Reonomy
Reonomy is a platform that empowers brokers and lenders to locate hidden risks and opportunities instantly. They cover all enterprise real estate asset classes including retail, offices, industrial, and multi family residential or MFR.
TopHap
TopHap is one of the first companies to offer AI-powered data analytics to optimize realtor performance. This enables a business to see diverging microtrends, compare regions, and evaluate changes to commercial real estate properties and markets.
In Conclusion
Real estate analytics is critical to modern real estate and development. Finding the right platform and datasets for your needs is critical to building deep insights, making savvy decisions, and ensuring a competitive edge in an ever-evolving marketplace.
When it comes to investigating locations, people are turning to the screen rather than the car. This time-saving advantage can really mean the difference between “Still for Sale” and “Sold”.
Ready to learn more? Schedule a meeting today!
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