Gain deeper insights about your venue, brand, or market-level performance using real-time location data. Leading organizations leverage Unacast’s human mobility insights to build better products and make smarter decisions with real-world data.
Measure the performance of a specific site beyond revenue
Benchmark sites against addressable market and competitors
Discover patterns in foot traffic and cross-shopping
Determine visitor profiles and catchment area
Evaluate the impact of promotions, campaigns, new features, etc.
Forecast and manage supply chain
Working with Unacast’s Site Performance solution, users can explore trends and insights in visitation, demographics, capture rate and area traffic, local trade area, and cross visitation behavior as well as benchmarking to brands, other venues, and competitors.
Understanding a specific venue’s performance typically involves point-of-sale revenue, but this data doesn’t capture how well a store performs in terms of visitation. Site-specific data can also be combined with visitation trends across broader geographies providing an effective indicator of brand, category or industry vitality and consumer behavior patterns. Providing actual foot traffic counts allows users to:
Unacast provides a selection of specific data sets in our Site Performance solution, many of which can be segmented by area: census tract, county, or state; frequency: day, week, and month; and venue: home and work. For a list of our complete data schema and additional details and descriptions of these data sets, check out our data dictionary.
Foot Traffic Trends by Venue
Venue Capture Rate
Cross Visits Between Venues
Venue Visit Length
Catchment Area, by origin and distance traveled
Schedule a meeting with the Unacast team: Jon Torre, Jimmy Greco, Paige Hollier, and John Ryan. Not ready to meet with us? Send us an email instead.