What our Site Performance solution solves for

Gain deeper insights about your venue, brand, or market-level performance using real-time location data. Leading organizations leverage Unacast’s human mobility insights to build better products and make smarter decisions with real-world data.

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Measure the performance of a specific site beyond revenue

Benchmark sites against addressable market and competitors

Discover patterns in foot traffic and cross-shopping


Determine visitor profiles and catchment area

Evaluate the impact of promotions, campaigns, new features, etc.

Forecast and manage supply chain

Capturing store potential using location data

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How to work with the data

While there are many different approaches and methods to aid in site selection, our data sets can be broadly applied in market assessments and trade area analyses.

Analysis at the micro & macro levels

Understanding a specific venue’s performance typically involves point-of-sale revenue, but this data doesn’t capture how well a store performs in terms of visitation. Site-specific data can also be combined with visitation trends across broader geographies providing an effective indicator of brand, category or industry vitality and consumer behavior patterns. Providing actual foot traffic counts allows users to:

Discover patterns in foot traffic such as peak visitation, repeat or lapsed visitors, and average time at site

Conduct cross shopping, cannibalization, and void analyses

Benchmark one or more locations’ against competitors’ sites or total addressable market

Calculate and monitor customer conversion rate (purchases vs. visitors) and store potential

Uncover cross-visitation trends and measure competitors’ share of foot traffic

Determine visitor profiles like where they come from and average income levels

Data sets in
this solution

Unacast provides a selection of specific data sets in our Demand Forecasting & Supply Chain solution. For a list of our complete data schema and additional details and descriptions of these data sets, check out our data dictionary.

Download our Data Dictonary

Foot Traffic Trends by Venue


Venue Capture Rate


Cross Visits Between Venues


Venue Visit Length


Catchment Area, by origin and distance traveled

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Methodology & FAQs

You can learn more about our methodologies and view our frequently asked questions

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What can location data do for your business?

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