Human mobility insights

Unacast’s data scientists and analytics team partner with clients to craft answers to common and uncommon business questions.

Our client service, high-quality data, and thought leadership coalesce to help clients understand trends and shifts in behavior and predict and measure reactions to change.

Human Mobility insights

Use Cases

Explore the ways you can use location data to make better decisions.

Icon Competitive Intelligence

Gather Insights on Your Competitors

Competitive Intelligence

  • Learn when and how often people visit your property instead of your competitors' (and vice versa), and how many people overlap
  • Benchmark competitors’ peak visitations, predict retail foot traffic, and measure other metrics
  • Compare your visitor demographics to your competitors’
Request Beta Access
Graph Competitive Intelligence
Icon Neighbourhood Activity

Get Context for Existing or Potential Locations

Neighborhood Activity

  • Measure and benchmark the addressable market for individual properties
  • Uncover patterns in residential and/or commercial stays
  • Determine how many visitors to a neighborhood are locals versus out-of-towners
  • Understand how far people are traveling in order to get to the neighborhood
Request Beta Access
Graph Neighbourhood Activity
Icon Neighbourhood Profiling

Uncover the Relevant Characteristics of a Place

Neighborhood Profiling

  • Explore the demographics of the neighborhood population
  • Discover similarities and patterns in the home neighborhoods of your existing customer base
  • Measure how a neighborhood’s population changes over time and identify ideal neighborhoods for advertising
Request Beta Access
Graph Neighbourhood Profiling
Icon Site Performance

Measure the Performance of One or More Locations

Site Performance

  • Benchmark one or more properties’ ability to capture the addressable market
  • Determine your properties’ local catchment areas
  • Discover patterns in peak visitation, repeat or lapsed visitors, or visitor mix
  • Measure the impact of increased staff engagement, different merchandising mix, or alternative signage options
Request Beta Access
Graph Site Performance
Icon Site Selection

Evaluate and Prioritize New Locations

Site Selection

  • Determine which sites are near places where visitors already congregate or travel
  • Determine which site characteristics help create a lasting tenant or visitor base
  • Project capture rates for new sites
  • Find out which areas have gaps in the local marketplace
Request Beta Access
Graph Site Selection
Icon Visitor Profiling

Measure and Market to Different Customer Types

Visitor Profiling

  • Explore the demographics of the visitor population
  • Discover similarities and patterns in the home origins of your  visitors
  • Measure how the visiting population changes over time
Graph Visitor Profiling

Industries

Retail
Unacast Hexagon icon

Retail

Competitive Intelligence

Gather insights on your competitors.

Neighborhood Activity

Get context for existing or potential locations.

Site Selection

Evaluate and prioritize new locations.

Neighborhood Profiling

Uncover the relevant characteristics of a place.

Site Performance

Measure the performance of one or more locations.

Visitor Profiling

Measure and market to different customer types.

Real Estate buildings
Unacast Hexagon icon

Real Estate

Competitive Intelligence

Gather insights on your competitors.

Neighborhood Activity

Get context for existing or potential locations.

Site Selection

Evaluate and prioritize new locations.

Neighborhood Profiling

Uncover the relevant characteristics of a place.

Site Performance

Measure the performance of one or more locations.

Photo of person holding phone
Unacast Hexagon icon

Marketing

Pure Data Feed

Attach your own maps and POI or analyze and extract value from GPS data in a raw form.

Activity Data Feed

Access both GPS and map data that has been processed and thoroughly vetted for accuracy.

Curated Data

Harness Unacast’s Business Strategy capabilities to create custom Human Mobility Insights for a variety of use cases.

Travel and tourism
Unacast Hexagon icon

Travel & Tourism

Competitive Intelligence

Gather insights on your competitors.

Neighborhood Activity

Get context for existing or potential locations.

Site Performance

Measure the performance of one or more locations.

Visitor Profiling

Measure and market to different customer types.

Travel and tourism
Unacast Hexagon icon

Public Sector

Neighborhood Activity

Measure the vitality of your neighborhoods.

Community Attributes

Understand your local constituents.

Emergency Planning & Preparedness

How to help your community during COVID19.

What can location data do for your business?

Schedule a meeting with the Unacast team: Jonathan Torre, Tesh Patel, Jeffrey Cichon, John Ryan, and Teddy Dulchinos. Not ready to meet with us? Send us an email instead.

Illustration of Jon Torre
Jonathan Torre
Illustration of Tesh Patel
Tesh Patel
Illustration of Jeffrey Cichon
Jeffrey Cichon
Illustration of John Ryan
John Ryan

Client Success Stories