Human mobility insights

Unacast’s data scientists and analytics team partner with clients to craft answers to common and uncommon business questions.

Our client service, high-quality data, and thought leadership coalesce to help clients understand trends and shifts in behavior and predict and measure reactions to change.

Use Cases

Explore the wide variety of challenges we can tackle with insights into human mobility and the way people migrate.

Industries

We partner with any organization that can benefit from location data and for select industries. We even have in-house specialists.

Delivery Options

Whether you are new to data or you are sophisticated user of data, we have delivery options and formats to meet your needs.

Use Cases

Explore the ways you can use location data to make better decisions.

Gather Insights on Your Competitors

Competitive Intelligence

Learn when and how often people visit your property instead of your competitors' (and vice versa), and how many people overlap
Benchmark competitors’ peak visitations, predict retail foot traffic, and measure other metrics
Compare your visitor demographics to your competitors’

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Get Context for Existing or Potential Locations

Neighborhood Activity

Measure and benchmark the addressable market for individual properties
Uncover patterns in residential and/or commercial stays
Determine how many visitors to a neighborhood are locals versus out-of-towners
Understand how far people are traveling in order to get to the neighborhood

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Uncover the Relevant Characteristics of a Place

Neighborhood Profiling

Explore the demographics of the neighborhood population
Discover similarities and patterns in the home neighborhoods of your existing customer base
Measure how a neighborhood’s population changes over time and identify ideal neighborhoods for advertising

Request Beta Access

Measure the Performance of One or More Locations

Site Performance

Benchmark one or more properties’ ability to capture the addressable market
Determine your properties’ local catchment areas
Discover patterns in peak visitation, repeat or lapsed visitors, or visitor mix
Measure the impact of increased staff engagement, different merchandising mix, or alternative signage options

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Evaluate and Prioritize New Locations

Site Selection

Determine which sites are near places where visitors already congregate or travel
Determine which site characteristics help create a lasting tenant or visitor base
Project capture rates for new sites
Find out which areas have gaps in the local marketplace

Request Beta Access

Measure and Market to Different Customer Types

Visitor Profiling

Explore the demographics of the visitor population
Discover similarities and patterns in the home origins of your visitors
Measure how the visiting population changes over time