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Human Mobility Insights

Unacast’s data scientists and analytics team partner with clients to craft answers to common and uncommon business questions.

Our client service, high-quality data, and thought leadership coalesce to help clients understand trends and shifts in behavior and predict and measure reactions to change.

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Use Cases

Explore the ways you can use location data to make better decisions.

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Gather Insights on Your Competitors

Competitive Intelligence

  • Learn when and how often people visit your property instead of your competitors’ (and vice versa), and how many people overlap
  • Benchmark competitors’ peak visitations, predict retail foot traffic, and measure other metrics
  • Compare your visitor demographics to your competitors’
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Get Context for Existing or Potential Locations

Neighborhood Activity

  • Measure and benchmark the addressable market for individual properties
  • Uncover patterns in residential and/or commercial stays
  • Determine how many visitors to a neighborhood are locals versus out-of-towners
  • Understand how far people are traveling in order to get to the neighborhood
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Uncover the Relevant Characteristics of a Place

Neighborhood Profiling

  • Explore the demographics of the neighborhood population
  • Discover similarities and patterns in the home neighborhoods of your existing customer base
  • Measure how a neighborhood’s population changes over time and identify ideal neighborhoods for advertising
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Measure the Performance of One or More Locations

Site Performance

  • Benchmark one or more properties’ ability to capture the addressable market
  • Determine your properties’ local catchment areas
  • Discover patterns in peak visitation, repeat or lapsed visitors, or visitor mix
  • Measure the impact of increased staff engagement, different merchandising mix, or alternative signage options
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Evaluate and Prioritize New Locations

Site Selection

  • Determine which sites are near places where visitors already congregate or travel
  • Determine which site characteristics help create a lasting tenant or visitor base
  • Project capture rates for new sites
  • Find out which areas have gaps in the local marketplace
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Measure and Market to Different Customer Types

Visitor Profiling

  • Explore the demographics of the visitor population
  • Discover similarities and patterns in the home origins of your  visitors
  • Measure how the visiting population changes over time
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Different levels of processing

Processing and contextualizing location data is challenging — Unacast’s expertise makes it easy to ingest actionable data sets.

Our rigorous data vetting provides the most trustworthy data in the market.

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Pure Feed
Our stream of GPS pings is collected from our sources, standardized, and purged of overlapping and fraudulent data.
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Activity Feed: Clustering
Using the GPS pings from our Pure Feed, the Unacast data engine clusters them into events that indicate human activity, such as dwell and travel events.
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Activity Feed: Contextualization
Our proprietary algorithms contextualize events by placing them in certain locations using one or more maps.

Global Coverage

Because we maintain robust global data coverage, Unacast is committed to universal privacy and quality standards that makes our data trustworthy all over the world.

01

Quality location data from more than 127 million monthly active users in the US

02

We have robust coverage that reaches five continents for global clients

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Micro-level location data such as foot traffic to a particular venue

Illustration - Rooted in data science

Privacy is not the finish
line — it’s the starting point.

Clients rely on our relentless pursuit of quality and data-science-based approach for an accurate picture of real-world events, tailored to their needs.

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Client Success Stories

What can location data do for your business?

Schedule a meeting with the Unacast team. Not ready to meet with us? Send us an email instead.

Find a time to meet with Unacast
Which statement best represents your companies potential use for Unacast mobility data?
Thank you! Your submission has been received!
Oh no! Something went wrong while submitting the form. Please try again or check out our various solutions under the solutions tab in the site nav.