Human mobility insights

Unacast’s data scientists and analytics team partner with clients to craft answers to common and uncommon business questions.

Our client service, high-quality data, and thought leadership coalesce to help clients understand trends and shifts in behavior and predict and measure reactions to change.

Explore the wide variety of challenges we can tackle with human mobility insights.

We partner with any organization that can benefit from location data and for select industries, we even have in-house specialists.

Delivery Options

Whether you are new to data or you are sophisticated user of data, we have delivery options and formats to meet your needs.

Human Mobility insights

Use Cases

Explore the ways you can use location data to make better decisions.

Gather Insights on Your Competitors

Competitive Intelligence

Learn when and how often people visit your property instead of your competitors' (and vice versa), and how many people overlap
Benchmark competitors’ peak visitations, foot traffic, and other metrics
Compare your visitor demographics to your competitors’

Graph Competitive Intelligence

Get Context for Existing or Potential Locations

Neighborhood Activity

Measure and benchmark the addressable market for individual properties
Uncover patterns in residential and/or commercial stays
Determine how many visitors to a neighborhood are locals versus out-of-towners
Understand how far people are traveling in order to get to the neighborhood

Graph Neighbourhood Activity

Uncover the Relevant Characteristics of a Place

Neighborhood Profiling

Explore the demographics of the neighborhood population
Discover similarities and patterns in the home neighborhoods of your existing customer base
Measure how a neighborhood’s population changes over time and identify ideal neighborhoods for advertising

Graph Neighbourhood Profiling

Measure the Performance of One or More Locations

Site Performance

Benchmark one or more properties’ ability to capture the addressable market
Determine your properties’ local catchment areas
Discover patterns in peak visitation, repeat or lapsed visitors, or visitor mix
Measure the impact of increased staff engagement, different merchandising mix, or alternative signage options

Graph Site Performance

Evaluate and Prioritize New Locations

Site Selection

Determine which sites are near places where visitors already congregate or travel
Determine which site characteristics help create a lasting tenant or visitor base
Project capture rates for new sites
Find out which areas have gaps in the local marketplace

Graph Site Selection

Measure and Market to Different Customer Types

Visitor Profiling

Explore the demographics of the visitor population
Discover similarities and patterns in the home origins of your visitors
Measure how the visiting population changes over time

Graph Visitor Profiling

Retail

Retail.

Competitive Intelligence

Gather insights on your competitors.

Neighborhood Profiling

Uncover the relevant characteristics of a place.

Site Selection

Evaluate and prioritize new locations.

Neighborhood Activity

Get context for existing or potential locations.

Site Performance

Measure the performance of one or more locations.

Visitor Profiling

Measure and market to different customer types.

Real Estate buildings

Real Estate.

Competitive Intelligence

Gather insights on your competitors.

Neighborhood Profiling

Uncover the relevant characteristics of a place.

Site Selection

Evaluate and prioritize new locations.

Neighborhood Activity

Get context for existing or potential locations.

Site Performance

Measure the performance of one or more locations.

Photo of person holding phone

Marketing.

Pure Data Feed

Attach your own maps and POI or analyze and extract value from GPS data in a raw form.

Activity Data Feed

Access both GPS and map data that has been processed and thoroughly vetted for accuracy.

Curated Data

Harness Unacast’s Business Strategy capabilities to create custom Human Mobility Insights for a variety of use cases.

Travel and tourism

Travel & Tourism.

Competitive Intelligence

Gather insights on your competitors.

Site Performance

Measure the performance of one or more locations.

Neighborhood Activity

Get context for existing or potential locations.

Visitor Profiling

Measure and market to different customer types.

Delivery Options

Unacast offers flexible delivery methods depending on your team’s needs.

Curated Data Sets

Build and download your own JSON files and other import-friendly formats

API

Easily connect Unacast insights and data feeds — including the Real World Graph — to your in-house systems.

Visualizations

See the data actualized through charts, graphs, and other meaningful perspectives.

Strategic Recommendations

Our analytics team creates bespoke documents that illustrate data and clearly articulate likely interpretations.

1
Get in touch with one of our experts and discover how human mobility data can benefit your business.
2
Work with our team to develop data strategies that help answer your specific questions.
3
Use custom insights to make critical decisions that help strengthen your business.

What can location data do for your business?

Reach out to find out! One of our experts will contact you shortly.

Client Success Stories

Inreasing revenue through smarter site selection: Unacast & CARTO

Inreasing revenue through smarter site selection: Unacast & CARTO

When CARTO was tasked with optimizing ROI for a local food truck business, Unacast data played a key role in the decisioning model.

KeyMe boosts revenue kiosk revenue by over 50%with site selection insights from Unacast

KeyMe boosts revenue kiosk revenue by over 50% with site selection insights from Unacast

Unacast partnered with KeyMe, a leading security technology company revolutionizing the locksmith industry, to improve their kiosk site selection and ultimately boost revenue.