Human mobility insights

Unacast’s data scientists and analytics team partner with clients to craft answers to common and uncommon business questions.

Our client service, high-quality data, and thought leadership coalesce to help clients understand trends and shifts in behavior and predict and measure reactions to change.

Human Mobility insights

Use Cases

Explore the ways you can use location data to make better decisions.

Icon Competitive Intelligence

Gather Insights on Your Competitors

Competitive Intelligence

  • Learn when and how often people visit your property instead of your competitors' (and vice versa), and how many people overlap
  • Benchmark competitors’ peak visitations, predict retail foot traffic, and measure other metrics
  • Compare your visitor demographics to your competitors’
Request Beta Access
Graph Competitive Intelligence
Icon Neighbourhood Activity

Get Context for Existing or Potential Locations

Neighborhood Activity

  • Measure and benchmark the addressable market for individual properties
  • Uncover patterns in residential and/or commercial stays
  • Determine how many visitors to a neighborhood are locals versus out-of-towners
  • Understand how far people are traveling in order to get to the neighborhood
Request Beta Access
Graph Neighbourhood Activity
Icon Neighbourhood Profiling

Uncover the Relevant Characteristics of a Place

Neighborhood Profiling

  • Explore the demographics of the neighborhood population
  • Discover similarities and patterns in the home neighborhoods of your existing customer base
  • Measure how a neighborhood’s population changes over time and identify ideal neighborhoods for advertising
Request Beta Access
Graph Neighbourhood Profiling
Icon Site Performance

Measure the Performance of One or More Locations

Site Performance

  • Benchmark one or more properties’ ability to capture the addressable market
  • Determine your properties’ local catchment areas
  • Discover patterns in peak visitation, repeat or lapsed visitors, or visitor mix
  • Measure the impact of increased staff engagement, different merchandising mix, or alternative signage options
Request Beta Access
Graph Site Performance
Icon Site Selection

Evaluate and Prioritize New Locations

Site Selection

  • Determine which sites are near places where visitors already congregate or travel
  • Determine which site characteristics help create a lasting tenant or visitor base
  • Project capture rates for new sites
  • Find out which areas have gaps in the local marketplace
Request Beta Access
Graph Site Selection
Icon Visitor Profiling

Measure and Market to Different Customer Types

Visitor Profiling

  • Explore the demographics of the visitor population
  • Discover similarities and patterns in the home origins of your  visitors
  • Measure how the visiting population changes over time
Graph Visitor Profiling


Delivery Options

Unacast offers flexible delivery methods depending on your team’s needs.

Icon - Curated data sets

Curated Data Sets

Build and download your own JSON files and other import-friendly formats

Icon - API


Easily connect Unacast insights and data feeds — including the Real World Graph — to your in-house systems.

Icon - Visualizations


See the data actualized through charts, graphs, and other meaningful perspectives.

Icon - Strategic Recommendations

Strategic Recommendations

Our analytics team creates bespoke documents that illustrate data and clearly articulate likely interpretations.

What can location data do for your business?

Book a meeting below or contact us at and one of our experts will contact you shortly.

  • 1

    Get in touch to discover how location data can help test your hypothesis or bolster your analysis.

  • 2

    Chat with our team to figure out which Unacast solutions can work best for your study.

  • 3

    Use high-quality, curated data to discover answers to critical questions

Client Success Stories