Inform an Investment Decision

The most common use case for location data is to inform a decision; very often an investment decision. The bigger the investment to be made, the more information people want to look at.

There are two variations on this use case:


Identify areas of interest

For example, a grocer is going to run a marketing campaign in the U.S. and wants to know how to target it, or a retail brand is seeking an optimal location for a new store.

In these instances, the use case is to apply location data to geo-target the marketing campaign, or use mobility data from different venues to assess potential store locations. Either way, the intent is to inform an investment decision before it is made.

Compare sets of areas

For example, a municipality is going to build a new bus line, or community clinic, and needs to evaluate different areas for their suitability. In another scenario, a commercial real estate investor wishes to evaluate different multifamily residential development opportunities. The municipality may pay much attention to foot traffic patterns around points of interest, whereas the CRE may dig-in around migration patterns and emerging areas indicators.

In both cases the ultimate driver is using location data to make a better-informed investment decision.

Client Success Stories

What can location data do for your business?

Schedule a meeting with the Unacast team: Jon Torre, Jimmy Greco, Paige Hollier, and John Ryan. Not ready to meet with us? Send us an email instead.

Illustration of Jon Torre
Jon Torre
Jimmy Greco
Paige Hollier
Illustration of John Ryan
John Ryan