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Inform an Investment Decision

The most common use case for location data is to inform a decision; very often an investment decision. The bigger the investment to be made, the more information people want to look at.

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Identify Areas of Interest

There are two variations of this use case:

For example, a grocer is going to run a marketing campaign in the U.S. and wants to know how to target it, or a retail brand is seeking an optimal location for a new store.

For example, a grocer is going to run a marketing campaign in the U.S. and wants to know how to target it, or a retail brand is seeking an optimal location for a new store.

Compare sets of areas

For example, a municipality is going to build a new bus line, or community clinic, and needs to evaluate different areas for their suitability. In another scenario, a commercial real estate investor wishes to evaluate different multifamily residential development opportunities. The municipality may pay much attention to foot traffic patterns around points of interest, whereas the CRE may dig-in around migration patterns and emerging areas indicators.

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In both cases the ultimate driver is using location data to make a better-informed investment decision.

Client Success Stories

What can location data do for your business?

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Which statement best represents your companies potential use for Unacast mobility data?
Thank you! Your submission has been received!
Oh no! Something went wrong while submitting the form. Please try again or check out our various solutions under the solutions tab in the site nav.