Harness Alternative Data and Create Deeper Insights
Human mobility datasets empower our financial services clients, especially PEs, VCs, and Hedge Funds, to make better-informed decisions on both new investments as well as their existing properties and portfolios.
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Good decisions are based on insights gleaned from data. But outside of quantitative analyses, huge amounts of raw data are often indecipherable. Our insightful datasets help you make sense of it all and enable you to:
Identify emerging hot spots for future investments with mobility data and demographics.
Build more accurate consumer behavior models and forecast future demand with foot traffic and cross-visitation data.
Monitor demographic shifts and migration trends and plan for their impact to your current investment portfolio.
Develop unique insights from foot traffic data to fuel your investment and management decisions.
Learn MoreTraditional investment analyses and forecasts typically lack the incorporation of real-world behavior. By leveraging objective foot traffic data and mobility patterns, you can build insights to help you properly identify investment opportunities, thoroughly evaluate performance of your current portfolio, and better predict future demand.
Enhance your alternative datasets
Identify opportunities for investment
Build consumer behavior models that more accurately forecast future trends
Identify new investment opportunities and inform decisions about current assets
When available, credit card transaction data gives clear insight into consumer behavior. However, there are times when mobility data is not only preferable, but may be the only data available. For instance, at events, casinos, or certain venues or vacation spots, Transaction data is also not available for non-retail locations like tourist centers, factories, farms, or ports. Mobility data can be a leading indicator for transaction data, and is therefore an important input for models.
See out Data in Action
Build better models and more accurately forecast with human mobility data.
Let’s TalkNo matter the city, state, or point of interest — we deliver detailed insights on population movements, migration trends, shifts in demographics, and more. These datasets deliver actionable insights that enable you to make better-informed decisions. Learn more about our research methodologies.
Unacast is an amazing GCP partner. They are using data to do innovative things ranging from tracking COVID-19 to predicting what location is the best for a new retail store. This is a huge step for our partnership and it will be a game changer!
Unacast is by far the most flexible and adaptable location data provider. They have great coverage geographically, they're adjusting to the market needs in a fast and strategic way, and their teams are transparent and helpful throughout the entire process.
BT has chosen to partner with Unacast because of the company’s proven track record … We look forward to becoming the market leader within data monetization for the UK market, and our partnership with Unacast is essential to that growth strategy.
Our strategic partnership with Unacast marries the expertise and data assets of Precisely and Unacast to deliver innovative and highly valued dynamic demographics data to our customers. We trust that our partnership with Unacast will continue to grow into the future.
Our collaboration with Unacast is more important than ever because it takes data integration to the next level to account for evolving shopping habits and provide retailers the necessary insights to adjust operations and customer engagement accordingly.
Our gold mine of location data is Unacast. What really impressed us with this partnership has been the high quality of the data…as well as the amazing support we receive. We have been very happy with this relationship and we are looking forward to continuing into the future.
We are most impressed with the amount of usable data, frequency Unacast onboards new data, and how easy it has been to collaborate and create relationships. I have been impressed with the possibilities of the data, and there is so much potential with using Unacast’s mobility data.
One thing we like about Unacast is that the platform is relatively intuitive. Another thing is it offers that psychographic segmentation right in the app. At a quick glance, you can get a better understanding of the core customer.
I would absolutely recommend it to anyone who has retail or a physical presence. I think it's that missing piece of the puzzle that marketers are often kind of on the hook for, but don't really know how to get and have to make a lot of assumptions.
I think [Unacast and Spatial.ai] are helpful for media buyers in particular, especially when you have a budget and you don't really want to waste anything…to make sure you're getting the most out of your media dollars
The latest Unacast trade areas by zip update has been a game changer. It is important because it makes it easy to see where the majority of our customers are actually coming from so we can target by zip code…then we start to think about target audiences and get into Spatial AI and selecting audiences to export to our campaigns.
We already had the framework for data. So on our end, it wasn’t tough to introduce, and the Unacast team made it exceptionally easy for us. It was extremely streamlined. It went through without a hitch and the integration was ahead of schedule.
Unacast’s location data is invaluable not only for Demand-Side Platforms (DSPs) but also for brands seeking to refine their client lists and understand consumer demographics and behaviors. This data is universally beneficial within the advertising sector.
We’ve explored several data providers for location data and other services, but our decision to continue working with Unacast is a clear one. We are confident that Unacast will keep evolving to meet our needs as we adapt to the future.
