Marketing

Reach consumers wherever they are with human mobility data.

Unacast delivers critical insights to leading brands in order to identify macro trends, quantify the true impact of marketing activities and identify areas of opportunity for growth.

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What kind of data works for you?

Our human mobility data is structured to your specific use cases

Pure Data Feed

A good fit if you’re a sophisticated platform with the internal capabilities to attach your own maps and POI, or to analyze and extract value from GPS data in a raw form.

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Activity Data Feed

A good fit if you prefer to work with a human mobility dataset — both GPS and map data — that has been processed and thoroughly vetted on accuracy.

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Curated Data

Harness Unacast’s Business Strategy capabilities to create custom Human Mobility Insights for a variety of use cases.

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Raw + Lightly Filtered

Pure Data Feed

Our stream of GPS pings is aggregated from our sources, standardized, and purged of overlapping and fraudulent data.

  • Device ID
  • Device Type
  • Latitude + Longitude
  • Timestamp
  • Horisontal Accuracy
  • and more
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Fully transparent sourcing + ingestion

Unacast gathers aggregated GPS data from smartphones and mobile apps, with opt-in consent from users. All data is privacy compliant in the markets in which we operate, and used for good.

Light filtering + standardization

In addition to filtering out invalid data, we standardize the nomenclatures of all providers to allow for seamless useability.

The highest standard of privacy

Every single human who uses a device that produces Unacast data has proactively consented to its use. Not only are we GDPR compliant, we are currently gearing up for California’s Consumer Protection Act.

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Activity Data Feed

Clustering

Using the GPS pings from our pool, the Unacast data engine clusters them into events that indicate human activity.

Dwell Events

A dwell is a set of GPS pings seen within 80 meters of each other within a 8 minute to 4 hour time period.

Travel Events

A travel event is a set of GPS pings seen less than 10 minutes apart, and distance between the first and last ping in the set is more than 100 meters.

Home + Work

These dwells are repeatedly seen over 28 days and align with typical work & non-work hours. The location of the dwells are obfuscated to protect privacy.

Activity Data Feed

Contextualization

Our Digital Atlas includes more than 1 million places of interest with over 90% coverage for the top 4,500 retail brands.

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Venues + Places of Interest

Our Digital Atlas includes more than 5 million places of interest, including over 90% coverage on the top 4,500 retail brands.

Individual Property Boundaries

Our polygon set optimizes accuracy in determining visits. We also incorporate data from publicly-available municipal maps, from census blocks groups to cities to states.

Bring Your Own POI

Clients can contextualize Unacast Dwell Events in their POI databases in order to determine visits to commercial venues.

Curated Data

Harness Unacast’s Business Strategy capabilities to create custom Human Mobility Insights for a variety of use cases.

Client Success Stories

What our customers are saying

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We value Unacast, we value your data, and your help.

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Costanza Balboni Cestelli
Generali Real Estate
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We are most impressed with the amount of usable data, frequency Unacast onboards new data, and how easy it has been to collaborate and create relationships. I have been impressed with the possibilities of the data, and there is so much potential with using Unacast’s mobility data.

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Stefano Biondi
Generali Real Estate
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Our gold mine of location data is Unacast. What really impressed us with this partnership has been the high quality of the data…as well as the amazing support we receive. We have been very happy with this relationship and we are looking forward to continuing into the future.

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Anatasios Noulas
Firefly Advertising
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BT has chosen to partner with Unacast because of the company’s proven track record … We look forward to becoming the market leader within data monetization for the UK market, and our partnership with Unacast is essential to that growth strategy.

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Chris Withers
BT Group
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Our strategic partnership with Unacast marries the expertise and data assets of Precisely and Unacast to deliver innovative and highly valued dynamic demographics data to our customers. We trust that our partnership with Unacast will continue to grow into the future.

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Jeff Bank
Precisely
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Unacast is an amazing GCP partner. They are using data to do innovative things ranging from tracking COVID-19 to predicting what location is the best for a new retail store. This is a huge step for our partnership and it will be a game changer!

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Ingrid Gonzale
Google
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Unacast is by far the most flexible and adaptable location data provider. They have great coverage geographically, they're adjusting to the market needs in a fast and strategic way, and their teams are transparent and helpful throughout the entire process.

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Jay Panchal
AlphaMap
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Our collaboration with Unacast is more important than ever because it takes data integration to the next level to account for evolving shopping habits and provide retailers the necessary insights to adjust operations and customer engagement accordingly.

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Craig Szklany
Sensormatic

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Meet with us and put Unacast’s data to the test.
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