CREs: Are you focusing on the wrong Opportunity Zones?

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Introduction

You are an analyst who recently joined a Real Estate Investment Firm and was tasked to evaluate whether opportunity zones in Miami were a good investment. Finding the right zone(s) is crucial to your success and the company’s success. Knowing that COVID-19 has changed the landscape fundamentally you can no longer only rely on static and often delayed data sources like census data. You need always updated and reliable info - but what is out there that can help you succeed?

Opportunity Zones (OZs) are defined as “economically-distressed communities where new investments, under certain conditions, may be eligible for preferential tax treatment.” First conceived in April of 2018, OZ plans are now in place for communities in all 50 states this year. How it works is that each state nominates blocks of low-income areas by census tract, which are then certified by the Secretary of the U.S.

Real estate is the most likely project for OZs, in particular grocery-anchored retail, warehouses and other industrial real estate, skilled nursing and medical offices, and affordable housing. Despite the lucrative tax breaks, many investors and developers have opted against taking part in the program because of high land prices. Others aren’t willing to take a chance on neighborhoods that could take years to see results.

Your firm wants you to evaluate a set of zones in Miami and make recommendations as to which ones the firms should invest in. A good investment is one that yields high returns and the lower the initial rates, the higher the returns. Therefore, you want to identify areas that have not yet matured but are showing strong signs of growth (aka Emerging Areas).

Datasets Used

It is always best to see what information you can get for free and, luckily, there are many datasets related to Real Estate and neighborhoods.

Public Datasets

Housing Value Index (Reactive Dataset)

The Zillow Home Value Index (ZHVI) provides a smoothed, seasonally adjusted measure of the typical home value and market changes across a given region and housing type. We used the Housing Value Index to look at areas where housing prices have risen the most from January 2020 to November 2020*

*We understand that this is a COVID year with lots of uncertainty but the assumption is that if housing values have gone up in a tough environment, then that area is a strong contender.

  • Pro: While there is a lag, Housing Value Index is more reactive in describing changes than traditional datasets such as census data and tax returns
  • Con: There is still a lag and we are not sure how long this lag is. Housing Value Index might identify areas that are already mature

Building Permits (Predictive Dataset)

Building Permits are a type of authorization that must be secured from a local jurisdiction before construction of a new or existing building can legally proceed. We looked at all the Building Permits issued in 2020

  • Pro: Building permits is a good public indicator because it is a reliable indicator of future development
  • Cons: While it indicates future development, it is unclear when construction will commence. Additionally, this can also refer to “greenfield development” (land that has not been used before for human activity). Also, not really emerging if there was previously no human activity

Census Forecasted Population Growth 2020 -2025

This dataset uses the historical growth trends and extrapolate it to future years.

  • Pro: It is forward looking and provides a guess to future population sizes
  • Con: It is based only on the existing population of that area (composition of the people living there) and nothing else

Unacast Datasets

Migration Patterns Flow

Our Migration Patterns dataset will identify how many people have moved there (inflow), how many people have moved out (outflow), and what is the net flow.

  • Pro: Uses actual population moves
  • Con: There might be a lag of 4-6 weeks in capturing a move

Emerging Areas Classifications

Our Emerging Areas classifications describes whether a given area is growing in population & income for both long term (last 12 months) and recent (last 3 months) time periods.

  • Pros: Uses actual population growth. Takes into account whether population growth is from people coming from richer areas
  • Con: There might be a lag of 4-6 weeks in capturing a move

Neighborhood Traffic Trends

Our Neighborhood Traffic Trends will describe how many people are seen (and therefore active) in the area on a daily basis

  • Pro: Indicator of the area’s vitality and provides insight beyond residents
  • Con: Descriptive metric describing current state and does not take into account historical trends

Return Rate

Our return rate describes the proportion of people seen in the previous month that are also seen in the current month.

  • Pro: Indicator of area’s “stickiness”; provides further context to neighborhood traffic trends
  • Con: Descriptive metric describing current state and does not take into account historical trends

Methodology

Using Public datasets

For each public dataset, we identified the areas that rank highest.

Using Data Feeds — Unacast

First we applied strict filters to find the best; however, we did not find any tracts for the following filters:

  • Net Flow > 0
  • Income > 0
  • Short Term > Growing Income & Growing Population
  • Long Term > Growing Income & Growing Population

We then expanded our Short Term and Long Term classifications to include “Stable” and returned two areas. The reason is these areas have stable growths in population meaning whatever was growing previously is still growing.  

Findings

Public Datasets

Housing Value Index


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Building Permits Census 2020-2025 Forecast Growth

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Summary of findings for Public Datasets

Each public dataset suggests different Opportunity Zones to focus on; very little overlap in recommended zones for each public dataset. Housing Value Index shows that opportunity zones in Fort Lauderdale are most promising

  • Already developed & mature area
  • Building Permits shows that opportunity zones in southern tip of Miami is most promising
  • Might include a lot of greenland
  • Census 2020-2025 Forecasted Growth shows that the Opportunity Zones that are further inland should be prioritized

Unacast Datasets

Using Unacast Datasets, we found a quite different story.

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By comparison to the wide net cast by Public Datasets alone, Unacast data pinpoints just two census tracts that should be prioritized. More recent data that captures different facets of people’s interactions with each other and their neighborhoods helps companies find hidden gems for investment & development. 

To learn more about how Unacast can help you, book a meeting with us!


Frequently Asked Questions

Discover how analyzing real-world movement patterns can reveal valuable trends in customer behavior, optimize business operations, and enhance strategic decision-making.

What is site selection and why is it important?

Site selection is the strategic process by which businesses identify, evaluate, and choose optimal locations for their operations. This process is paramount as the location of a business directly influences factors such as accessibility, visibility, profitability, and market longevity. For retailers, the right site can mean higher customer footfall and increased sales. In real estate, a well-selected site can promise lucrative returns on investment and tenant stability. Financial service firms leverage site selection to position their branches or ATMs in high-demand areas. Essentially, site selection plays a pivotal role in ensuring the success and growth of a business by aligning its physical presence with market opportunities and demands.

How does location intelligence enhance site selection?

Location intelligence refers to the harnessing of geospatial data to derive actionable insights, which can significantly enhance the site selection process. By analyzing data like consumer demographics, foot traffic patterns, competitor locations, trade area data, and more, businesses can make more informed decisions about where to establish or expand their operations. Location intelligence allows for a deeper understanding of market dynamics, revealing hidden opportunities or potential pitfalls. For instance, retailers can identify gaps in the market, real estate professionals can forecast property value trends, and financial service providers can assess areas with high customer demand. Advanced tools, like those offered by Unacast, further refine these insights by leveraging AI and machine learning, enabling more precise and timely decision-making.

What challenges do businesses face in the site selection process?

Unacast provides invaluable support to businesses during the site selection process through its advanced location data and analytics software, all powered and refined by Artificial Intelligence and Machine Learning technologies. The company offers a suite of products designed to deliver accurate, actionable, and comprehensive location intelligence. This data proves crucial for businesses looking to understand consumer behavior, analyze traffic patterns, evaluate competitor locations, and much more. With Unacast’s robust tools, businesses in retail, real estate, and financial services can derive insightful information necessary for making strategic, informed site selection decisions. The platform not only provides reliable data but also ensures it is readily actionable for businesses, whether they are looking to open a new store, invest in property, or expand their financial services to new locations.

What types of location data are crucial for informed site selection?

Demographic data offers insights into the age, income, and lifestyle of people in a particular area, helping businesses understand their potential customer base. Foot traffic data provides information on the number of people visiting a location, which is crucial for retailers to estimate the store's potential popularity and for real estate professionals to assess an area's vibrancy and demand. Geographic Information System (GIS) data helps in visualizing and analyzing geographical details, supporting companies in identifying accessible and strategically located sites. Understanding the proximity to competitors, accessibility, and the socio-economic profile of the surrounding areas is also vital. Unacast’s platform aggregates and analyzes these various data types, providing a holistic view that significantly empowers businesses in their site selection endeavors.

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