Consumer Data Enrichment

Enrich your data with demographics and consumer profiles based on real-world behavior. 

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Mobile users frequently attending yoga classes & visiting yoga studios

How customers use our Consumer Data Enrichment

Unacast Consumer Data Enrichment helps our clients create complete audiences, improve reach, and maximize campaign performance. Platforms and organizations leverage our on-demand API to:

Photo of a woman looking happy at her cell phone. Devices used apple iPhone and laptop. employment office

Understand and Increase Reach

Target your ideal customers across their multiple devices and understand the true reach of your database with cross device identification. 

A group of friends smiling and pointing at something on a phone screen while dining at an outdoor restaurant on a sunny day. Category lifestyle subcategory food and beverage.

Create Effective Look-alike Modeling

Turn your best customers into more customers and reach untapped similar audiences.

A laptop screen organizing files described as in-market with a subcategory of employment

Maximize Campaign Performance

Improve return on ad spend (ROAS) and master frequency capping with true campaign measurement.

two young women drinking coffee at a cafe after shopping. category in-market. subcategory shopping.

Achieve Addressable Advertising

Increase identity resolution and target the right message to the right people at the right time. 

Man looking out a bus route map. demographic young unmarried man. interests fitness and travel.

Complete Consumer Profiles

Create a holistic view of who consumers are, why they do what they do, and what they really want.

Consumer Data Enrichment Features

Unacast’s Consumer Data Enrichment API enriches pseudonymous Registration IDs or hashed email addresses (HEMs) with privacy-friendly demographics, app data, Unacast Personas, and more.

Device Persona
App Information
Education
persona
Marital Status
Income
Gender
Age
Global Countries Traveled
HEM to Maid
MAID to HEM

Enrich the data that powers your revenue

Data in Action

Explore our Personas

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Name
Persona ID
Description

Auto Buyers - GM

206

Mobile devices that recently visited a General Motors automobile dealership

Auto Buyers - Honda

217

Mobile devices that recently visited a Honda automobile dealership

Auto Buyers - Hyundai

216

Mobile devices that recently visited a Hyundai automobile dealership

Auto Buyers - Kia

215

Mobile devices that recently visited a Kia automobile dealership

Auto Buyers - Lexus

214

Mobile devices that recently visited a Lexus automobile dealership

Auto Buyers - Made in America

1067

Mobile devices that recently visited an automobile dealership with American-made car options

Auto Buyers - Nissan

218

Mobile devices that recently visited a Nissan automobile dealership

Auto Buyers - Toyota

207

Mobile devices that recently visited a Toyota automobile dealership

Auto Buyers - Volkswagen

208

Mobile devices that recently visited a Volkswagen automobile dealership

Auto Mechanic Visitors

353

Mobile devices that recently visited an auto mechanic service or repair shop

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Meet with us and put Unacast’s data to the test.