Evaluate what markets to enter or divest from, where to build or close stores, and which new or additional locations to prioritize. Leading organizations leverage Unacast’s human mobility insights to build better products and make smarter decisions with real-world data.
Discover areas that residents and/or visitors already congregate or travel to
Identify which areas have gaps in the local marketplace
Determine which site characteristics help create a lasting visitor base
Pinpoint which sites meet your ideal visitor mix
Evaluate the foot traffic/performance of a potential site
Forecast capture rates for new sites
Built using our Site Selection dataset, you can explore the sample data yourself and get started with Unacast Now today!
While there are many different approaches and methods to aid in site selection, our data sets can be broadly applied in market assessments and trade area analyses.
Market Assessments are conducted to identify and prioritize markets to enter. In addition to traditional static metrics such as consumer spending, in-store transactions, and general migration patterns, Unacast insights augment your analyses by:
Once the most suitable market has been identified, the optimal site can be selected using the location's trade area as the unit of analysis. Unacast’s foot traffic data provides additional dimensions to this analysis by:
Unacast provides a selection of specific data sets in our Site Performance solution, many of which can be segmented by area: census tract, county, or state; frequency: day, week, and month; and venue: home and work. For a list of our complete data schema and additional details and descriptions of these data sets, check out our data dictionary.
Foot Traffic Trends by Venue
Venue Capture Rate
Cross Visits Between Venues
Venue Visit Length
Catchment Area, by origin and distance traveled
Schedule a meeting with the Unacast team: Jon Torre, Jimmy Greco, Paige Hollier, and John Ryan. Not ready to meet with us? Send us an email instead.