What our Site Selection
solution solves for

Site Selection is a critical process for many organizations in evaluating what markets to enter or divest from, where to build or close stores, and which new or additional locations to prioritize. Leading organizations utilize Unacast’s groundbreaking tools in order to:

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Discover areas that residents and/or visitors already congregate or travel to

Identify which areas have gaps in the local marketplace

Determine which site characteristics help create a lasting visitor base


Pinpoint which sites meet your ideal visitor mix

Evaluate the foot traffic/performance of a potential site

Forecast capture rates for new sites

Jupyter Notebook

Work with Unacast's Jupyter notebook to see an in depth example of how clients can use our data to evaluate new retail sites. This example will show you how to examine area foot traffic, competing venue foot traffic, and respective catchment areas.

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Download sample data sets

See all data tables in .csv format, together with schemas, used in our Jupyter notebook for our retail site selection solution.

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Check out Unacast’s Site Selection Solution in Action

Built using our Site Selection dataset, you can explore the sample data yourself and get started with Unacast Now today!

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How to work with the data

While there are many different approaches and methods to aid in site selection, our data sets can be broadly applied in market assessments and trade area analyses.

Market Assessment

Market Assessments are conducted to identify and prioritize markets to enter. In addition to traditional static metrics such as consumer spending,in-store transactions, and general migration patterns, Unacast insights augment your analyses by:

Monitoring actual foot count to project store potential and possible cannibalization of stores

Accounting for population movements and changes in demographic profiles

Understanding consumer behavior with competitors’ sites

Discovering gaps in trade areas based on how far people travel to a location

Trade Area Analysis

Once the most suitable market has been identified, the optimal site can be selected using the location's trade area as the unit of analysis. Unacast’s foot traffic data provides additional dimensions to this analysis by:

Clustering GPS pings to identify trade areas and points of interest

Providing granularity about where visitors come from and how far they traveled

Aiding in a demand gap analysis to examine areas of saturation or shortage

Simulating retail sales potential in a
gravity model

Data sets in
this solution

Unacast provides a selection of specific data sets in our Demand Forecasting & Supply Chain solution. For a list of our complete data schema and additional details and descriptions of these data sets, check out our data dictionary.

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Foot Traffic Trends by Venue


Venue Capture Rate


Cross Visits Between Venues


Venue Visit Length


Catchment Area, by origin and distance traveled

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Methodology & FAQs

You can learn more about our methodologies and view our frequently asked questions

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What can location data do for your business?

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