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Supply Chain: Americold Venue Traffic Analysis

Truck drivers are getting harder to find, creating a push towards rail as a preferred means of transporting goods across the US. That means collateral impacts in the intermodal cold storage and drayage business. What can foot traffic patterns at one of the nation’s leading suppliers of cold storage tell us? We used our BYO Venue Data Platform connected with Google geocoding to examine foot traffic patterns around five Americold venues between May 2 and July 31 2021.

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