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The latest from Unacast Blog

CREs: Are you focusing on the wrong Opportunity Zones?

You are an analyst who recently joined a Real Estate Investment Firm and was tasked to evaluate whether opportunity zones in Miami were a good investment. You need always updated and reliable info -- but what is out there that can help you succeed?

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Verto Analytics Expands Strategic Consumer Insights

Verto Analytics uses Unacast’s Turbine platform, along with its own behavioral data, to provide clients with strategic insights into customer journeys.

How dataPlor Uses POI Data in Developing Markets

Fletcher Berryman, from dataPlor, discusses the unique challenges of helping multinational companies apply point of interest data in developing markets.

Nike or Adidas: Which brand leads recovery efforts?

Consumer visitation to clothing retailers took a surprise jump heading into June as more U.S. states began reopening for business.

How I Use Location Data as a CRE Investor

Stefan talks about how he and Midwood use location data to explore CRE investment and development opportunities to gain an advantage over the competition.

Black Friday 2020: Light Foot Traffic Projected

Foot traffic data predicts a drop in Black Friday 2020 sales. However, luxury retailers may prove to be an exception. Learn more...

Location Data for Commercial Lease Risk Assessment

Risk assessment in commercial leasing can be a challenge. A global health crisis amplifies that challenge, but human location data can help. Learn more.

How CRE Investors Use Human Mobility Data - Part Two

Selecting a location, assessing the local market, and analyzing commercial feasibility.

How CRE Investors Use Mobility Data - Part One

Commercial real estate investors use Unacast’s location data to research investment opportunities for new residential properties in the Northeast US.

Memorial vs. Labor Day in NY: Long Weekend Effect

How does New York compare to Texas and California on flattening the COVID-19 infection rate and rolling out a recovery plan?

Texas bar owners’ stand on COVID-19 may be their last

With 10,000 new cases daily, bar owners in Texas’ COVID-19 hot-spots are vowing to defy the Governor’s latest closure order. The data says that is a bad idea.

California COVID-19 Risk High Due to Lax Restrictions

Easing government restrictions in California has hampered COVID-19 recovery in California. Things could get worse by Labor Day.

NYC Workplace Recovery: Categories & Brands

A detailed dive into the categories and brands that are heading towards recovery, with a focus on Starbucks's current brand snapshot.

NYC Workplace Recovery: 2 Weeks into Phase Three

Workers from high-risk infection areas labor in open neighborhoods, while Manhattan residents up their recreational visits and downtown office buildings sit empty.

Neighborhood Insights: New York City - June 2020

Don't bug me, I'm Local: Residents and NYC Locals are the catalyst to recovery in neighborhoods bereft of Workers and Tourists.

Travel & Hospitality Insights - June 2020

We’re here for a short time, not a good time: Motels like Microtel are battling-back, while upscale hotels like Hilton lag behind.

More J.C. Penney closures reported amidst pandemic.

City stores survive while Michigan’s Upper Peninsula is abandoned. J.C. Penney closures continue despite successful reopening efforts. Learn more.