Measuring the number of people visiting certain venue, a set of venues, or a brand, is probably the most common way of using human mobility data. It is a perfectly valid use-case as long as there is a list of existing venues and one wants to know how they perform. But what if a venue does not exist, yet we still want to know which regions hold the potential for opening one?
Real estate analytics leads to improved decision making, customer engagement, and building performance. A large part of real estate analytics includes location data. It all starts with choosing the right tool. This article has a brief list of the top real estate analytics companies and what types of features they bring to the table for commercial real estate, in particular.
No matter the vertical, there are seemingly just three overarching location data use cases. Each use case is simple enough to define but covers a fair bit of ground in terms of variants and application.
Demographic data can provide excellent insights on its own but how can it be used to augment fresh location data, too?
Finding absolute visitation numbers for venues requires a lot of resources. In this article, we compare Unacast venue data against a third-party ground truth to show you how well the algorithms work. We look at ground truth data for a variety of venues from stadiums to students and manufacturing.
A Point of Interest (POI) is a location that lots of people visit either routinely, seasonally, or based on certain events. A location can register as a POI in many different ways. The simplest way is to attract a lot of attention.
GDPR is notoriously vague, and difficult to understand...but is it really a blessing in disguise? Co-founder and COO Kjartan Slette shares his take on how app publishers can act on GDPR to use it as a catalyst for innovation.
Every year the Big Game creates a boom of travel to its host city, but how exactly does that boom affect the activity surrounding the stadium? Software Engineers Sruthi Subramanyam and Julie Kirkhus take a look.
In late 2018 Github released a new feature called "Actions" in response to Github Events. Senior Software Engineer Ole Christian Langfjæran explains how we at Unacast have started using it for our deployments, and why we find it particularly interesting.
How do you make a Firebase app automatically refresh, in order to reflect a state that is handled by another service in your Microservices stack? Specialized Software Engineer, Torbjørn Vatn, presents one solution.
The question of ethics has a place in location data. CEO Thomas Walle discusses how to navigate it.
Location data has already rounded the corner from "nice to have" to "need to have". But not all location data is the same - get to know the differences in data sources.
What can three trillion data points tell us about the movement of an entire nation during the COVID 19 pandemic? A lot. Watch and learn.
The world of retail is changing at a staggering pace. The rapid-fire changes aren’t just about the rise of eCommerce, but also the creative ways brick and mortar retailers have adapted to new consumer expectations. To remain on the cutting edge, retailers are using point of interest (POI) and geospatial data to buy the right buildings, send the right messages and attract the right people.
Mobility data provides you with real-time, up-to-date business intelligence as opposed to static census data. In our fast-moving world, static data quickly gets old and leads to erroneous conclusions. When used correctly, mobility helps allocate resources more efficiently for increased growth and cashflow. Here are nine ways mobility data leads to better business decisions.