We used Unacast Now and Tableau to build an interactive map detailing the foot traffic performance of Staples office supply stores in New York State from September 2020 to September 2021. Click around and zoom-in a bit and you may notice distinct pockets of opportunity for each office supplies retailer.
Restaurant foot traffic is ticking-up heading into autumn of 2021, but what’s the lingering damage versus the pre-COVID trend, and can recent short term gains sustain through the end of the year to create mid term strength heading into 2022? Unacast studied restaurant foot traffic across the US for the period of June 1 to August 21, 2021 to find out.
How is the pandemic impacting the competition in the global $100 billion dollar athletic footwear industry, and which brand has established footprints in what US market? We studied recent US foot traffic data for Nike, Adidas and PUMA to find out.
See how cross-visitation data can inform retail competitive analysis, featuring data and observations about Nordstrom, American Eagle, Target and Homewood Suites.
We used Unacast NOW to take a look at how Athleta is faring across the US over summer of 2021. To provide context, we compared Athleta to lululemon, with special focus in markets where the two compete head to head. This interactive table shows the results.
In our recent whitepaper, Downtowns going Uptown, we used Unacast Now to look at US cities with a population of 250,000 to 350,000 to determine which had the best rates of recovery, combined with positive inflow of both population and income. News flash: not a lot of cities fell into this category.
You will learn each car dealer’s census tract traffic patterns for October 1 2020 into March 2021. You will get precise venue foot traffic measurements by auto dealer location and brand, including activity trendlines. Finally, you will see where people are coming from to visit these dealerships, how far they are travelling, how long they are staying there, and the competitive car dealership brands they are visiting.
City stores survive while Michigan’s Upper Peninsula is abandoned. J.C. Penney closures continue despite successful reopening efforts. Learn more.
Among the first to issue shutdown orders and start reopening, South Carolina and Tennessee are leaders in restaurant visitation recovery.
Unacast announces global partnership with ShopperTrak
Up to now our coverage has mainly focused on the evolving pandemic situation in the US — but we see the need and demand for understanding movement behaviors within and across other countries. Moreover, as one of the few location data companies with global coverage, we have the opportunity to make a difference beyond our borders. That’s why, due to popular demand, we’ve expanded our Social Distancing scoring data internationally.
The Retail Impact Scoreboard. By comparing current foot traffic to pre-outbreak foot traffic, we can provide retailers, retail analytics groups, and other purveyors of goods and services with a better understanding of the virus’s commercial impact across a variety of geographies and retail types.
Measuring social distancing has been challenging. Our Social Distancing Scoreboard now incorporates all the metrics needed to paint an accurate picture.