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The latest from Unacast Blog

Site Performance & Selection: Retail foot traffic office supply data in New York State

We used Unacast Now and Tableau to build an interactive map detailing the foot traffic performance of Staples office supply stores in New York State from September 2020 to September 2021. Click around and zoom-in a bit and you may notice distinct pockets of opportunity for each office supplies retailer.

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Restaurant Foot Traffic by State - Summer 2021

Restaurant foot traffic is ticking-up heading into autumn of 2021, but what’s the lingering damage versus the pre-COVID trend, and can recent short term gains sustain through the end of the year to create mid term strength heading into 2022? Unacast studied restaurant foot traffic across the US for the period of June 1 to August 21, 2021 to find out.

Nike vs Adidas vs PUMA: Foot Traffic in Summer 2021

How is the pandemic impacting the competition in the global $100 billion dollar athletic footwear industry, and which brand has established footprints in what US market? We studied recent US foot traffic data for Nike, Adidas and PUMA to find out.

How retail cross-visitation data can inform competitive analysis

See how cross-visitation data can inform retail competitive analysis, featuring data and observations about Nordstrom, American Eagle, Target and Homewood Suites.

Interactive location data used to assess retail site performance: Athleta vs. Lululemon

We used Unacast NOW to take a look at how Athleta is faring across the US over summer of 2021. To provide context, we compared Athleta to lululemon, with special focus in markets where the two compete head to head. This interactive table shows the results.

4 Observations on Emerging Areas & Brands

In our recent whitepaper, Downtowns going Uptown, we used Unacast Now to look at US cities with a population of 250,000 to 350,000 to determine which had the best rates of recovery, combined with positive inflow of both population and income. News flash: not a lot of cities fell into this category.

Whole Foods vs. Trader Joe's in San Francisco

Which grocer gets the most foot traffic?

How do car dealership brands get foot traffic?

You will learn each car dealer’s census tract traffic patterns for October 1 2020 into March 2021. You will get precise venue foot traffic measurements by auto dealer location and brand, including activity trendlines. Finally, you will see where people are coming from to visit these dealerships, how far they are travelling, how long they are staying there, and the competitive car dealership brands they are visiting. 

More J.C. Penney closures reported amidst pandemic.

City stores survive while Michigan’s Upper Peninsula is abandoned. J.C. Penney closures continue despite successful reopening efforts. Learn more.

Restaurant Industry Recovery Insights - June 2020

Among the first to issue shutdown orders and start reopening, South Carolina and Tennessee are leaders in restaurant visitation recovery.

Early Access: Unacast Recovery Tool

Preparing for the new normal in the age of COVID-19

A New & Improved Retail Impact Scoreboard

Now measuring recent recovery trends across the country.

Unacast Announces Global Partnership with ShopperTrak

Unacast announces global partnership with ShopperTrak

Introducing: International Social Distancing Data

Up to now our coverage has mainly focused on the evolving pandemic situation in the US — but we see the need and demand for understanding movement behaviors within and across other countries. Moreover, as one of the few location data companies with global coverage, we have the opportunity to make a difference beyond our borders. That’s why, due to popular demand, we’ve expanded our Social Distancing scoring data internationally.

Introducing: Unacast’s Retail Impact Scoreboard

The Retail Impact Scoreboard. By comparing current foot traffic to pre-outbreak foot traffic, we can provide retailers, retail analytics groups, and other purveyors of goods and services with a better understanding of the virus’s commercial impact across a variety of geographies and retail types.

Rounding Out the Social Distancing Scoreboard

Measuring social distancing has been challenging. Our Social Distancing Scoreboard now incorporates all the metrics needed to paint an accurate picture.

Unacast Updates Social Distancing Scoreboard

Learn how you can use our updated COVID-19 Social Distancing Scoreboard to solve operational challenges for the retail, real estate, marketing, and other industry verticals.