The latest from Unacast Blog

Unacast Wins "Top 20 Leading Retail Tech Companies of 2019" For Work On The Real World Graph®

Unacast has been recognized as one of the Top 20 Leading Retail Tech Companies of 2019 by Retail CIO Outlook for our groundbreaking work building The Real World Graph®.

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Early Access: Unacast Report Studio

Location data, when properly processed and interpreted, can work for any organization — not just ones with big data teams and deep pockets. That’s why we’re launching the Unacast Report Studio: to deliver custom human mobility insights to companies that need them quickly and affordably.

Unacast Predicts: The State of Location Analytics in 2020

2019 was a year of growth and evolution for the universe of location analytics, and there is no slow down in sight. As we look forward to 2020, these are the five biggest impacts we predict location analytics will have in 2020.

CTO Frode Bjerke Named to 2019 Leadership Talents Award

Earlier this month, our very own CTO Frode Bjerke was awarded one of the top young leaders and one of the top ten innovators in Norway by @E.24. We are so proud to have Frode's talent and visionary thinking at Unacast as we build The Real World Graph®.

Cherre and Unacast Partner to Integrate Human Mobility Data into Cherre's Award Winning AI Platform

Adding Unacast's Real World Graph® to Cherre's AI Platform will enable mutual customers to derive unique insights to support real estate decisions.

How Much Does Black Friday Matter?

With Thanksgiving happening late in 2019, consumers have six fewer pre-Christmas shopping days than they did in 2018. Unacast is currently investigating the effects of the shortened season on retail visits. What follows is a preview of some of our early insights, with the full study to be released early 2020.

Verto Analytics Selects Unacast Turbine Location Engine To Expand in Location and POI Data Enrichment with a Single-Source Behavioral Panel

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment.

The WeWork Effect

WeWork is dominating the news with the announcement of its financial troubles and large-scale layoffs. With WeWork’s contraction, what would the effect on the surrounding neighborhoods in New York City be?

Introducing: The Real World Graph

We all know that Google indexes the web. Online activity is easily searchable, trackable and analyzable. There is an overload of data on how people spend their time online, from where consumers like to shop to what type of music they enjoy listening to. But while we currently spend about 20% of our lives on the internet, we spend 100% of our time in the real world. And what do we know about how people live their lives in the real world? The answer is, not much. Introducing The Real World Graph.

Data Predicts Your Trip To Miami

In 2018 Miami International Airport saw over 45 million visitors, and with more international carriers set to have entries into the Miami market in 2019, that number is sure to rise. But with so many visitors flowing in and out of the airport, we began to wonder how those visitors spent their time in Miami and how their presence affected local business. So we decided to take a look at our Real World Graph to see who from the United States travels to Miami and where they eat, sleep, and play. Come take the journey with us!

3 Neighborhoods In Miami

If you’ve ever been to Miami, you know its neighborhoods are incredibly diverse and distinct. On a recent trip to Miami for a conference, we began wondering: how can we compare visits to three of Miami’s neighborhoods to understand the residential, commercial, and tourist complexion of each one. To do this we used our Neighborhood Data Package as part of The Real World Graph, an interconnected system of data sets that describes human mobility in the physical world. This is what we found.

Unacast Wins Award for Most Innovative Use of Geospatial Technology

Unacast has won the 2019 Street Fight Innovator Award for Most Innovative Use of Geospatial Technology for Turbine, a disruptive Platform as a Service utilizing anonymized location data to better our collective cities and societies and make a more sustainable tomorrow.

ICSC Research Connections: 5 Key Takeaways

Last week CEO Thomas Walle, VP of Sales, Adam Slackman and Sr. Sales Director, Jon Torre, attended ICSC's Research Connections Conference in Miami. Following 2 days of in-depth discussions, these are their key take-aways about Retail Real Estate and mobile location data, geospatial analysis, and site selection.

Meet Adam: The VP with a Passion for Sales and Street Art

Unacast is thrilled to introduce Adam Slackman, our new VP of Sales, who joins us from Mastercard, where he was the Vice President of Retail & Commerce. Our CEO, Thomas Walle, sat down with Adam for a conversation about his deep experience with bringing data products to market, his perspective on the location data industry, and how he’ll help shape the future of Unacast.

Unacast launches new Platform as a Service product called Turbine - and signs Northern European telco Telia as the first customer

We have been waiting for this for almost a full year, and are today really proud and excited to announce that we are adding a powerful PaaS (Platform as a Service) feature to our existing DaaS product line. Meet Turbine!

Apprivacy - How GDPR helped the app publishing ecosystem

GDPR is notoriously vague, and difficult to understand...but is it really a blessing in disguise? Co-founder and COO Kjartan Slette shares his take on how app publishers can act on GDPR to use it as a catalyst for innovation.

Semper Fidelis and Sales Cycles? How The US Marines Prepared Me For A Career in Sales

Before joining Unacast, Sales Director Richie Doyen was in the US Marines. But how exactly did his life in the military prepare him for a career in sales?