On the surface, US Covid-19 migration trends and the associated narrative are clear: people are leaving big cities, billions are being redistributed, brands and investors are struggling to sort it all out . . . These stories repeat themselves in both the data and the media, and they’re true, on a broad scale. But then there’s the funky stuff.
Demographic data can provide excellent insights on its own but how can it be used to augment fresh location data, too?
You will learn each car dealer’s census tract traffic patterns for October 1 2020 into March 2021. You will get precise venue foot traffic measurements by auto dealer location and brand, including activity trendlines. Finally, you will see where people are coming from to visit these dealerships, how far they are travelling, how long they are staying there, and the competitive car dealership brands they are visiting.
Finding absolute visitation numbers for venues requires a lot of resources. In this article, we compare Unacast venue data against a third-party ground truth to show you how well the algorithms work. We look at ground truth data for a variety of venues from stadiums to students and manufacturing.
A Point of Interest (POI) is a location that lots of people visit either routinely, seasonally, or based on certain events. A location can register as a POI in many different ways. The simplest way is to attract a lot of attention.
You are an analyst who recently joined a Real Estate Investment Firm and was tasked to evaluate whether opportunity zones in Miami were a good investment. You need always updated and reliable info -- but what is out there that can help you succeed?
Location intelligence tools give a company the means to visualize data on a map-centric user interface. The real challenge lies in which tool fits your business best.
Esri’s ArcGIS Marketplace now offers Unacast Migration Patterns dataset.
We compiled media coverage around Unacast's Houston migration white paper. Read excerpts from Reuters, the Houston Chronicle, and more.
Verto Analytics uses Unacast’s Turbine platform, along with its own behavioral data, to provide clients with strategic insights into customer journeys.
Fletcher Berryman, from dataPlor, discusses the unique challenges of helping multinational companies apply point of interest data in developing markets.
Consumer visitation to clothing retailers took a surprise jump heading into June as more U.S. states began reopening for business.
Stefan talks about how he and Midwood use location data to explore CRE investment and development opportunities to gain an advantage over the competition.
Foot traffic data predicts a drop in Black Friday 2020 sales. However, luxury retailers may prove to be an exception. Learn more...
Join us as we chat with Richie Doyen, Unacast's Senior Director of Sales, and continue to get to know the team behind the Unacast data and insights.
Emerging Areas provides insights into human migration and mobility, facilitating smarter decision making for real estate agencies and other professionals.