We all know that Google indexes the web. Online activity is easily searchable, trackable and analyzable. There is an overload of data on how people spend their time online, from where consumers like to shop to what type of music they enjoy listening to. But while we currently spend about 20% of our lives on the internet, we spend 100% of our time in the real world. And what do we know about how people live their lives in the real world? The answer is, not much. Introducing The Real World Graph.
In 2018 Miami International Airport saw over 45 million visitors, and with more international carriers set to have entries into the Miami market in 2019, that number is sure to rise. But with so many visitors flowing in and out of the airport, we began to wonder how those visitors spent their time in Miami and how their presence affected local business. So we decided to take a look at our Real World Graph to see who from the United States travels to Miami and where they eat, sleep, and play. Come take the journey with us!
If you’ve ever been to Miami, you know its neighborhoods are incredibly diverse and distinct. On a recent trip to Miami for a conference, we began wondering: how can we compare visits to three of Miami’s neighborhoods to understand the residential, commercial, and tourist complexion of each one. To do this we used our Neighborhood Data Package as part of The Real World Graph, an interconnected system of data sets that describes human mobility in the physical world. This is what we found.
Unacast has won the 2019 Street Fight Innovator Award for Most Innovative Use of Geospatial Technology for Turbine, a disruptive Platform as a Service utilizing anonymized location data to better our collective cities and societies and make a more sustainable tomorrow.
Last week CEO Thomas Walle, VP of Sales, Adam Slackman and Sr. Sales Director, Jon Torre, attended ICSC's Research Connections Conference in Miami. Following 2 days of in-depth discussions, these are their key take-aways about Retail Real Estate and mobile location data, geospatial analysis, and site selection.
Unacast is thrilled to introduce Adam Slackman, our new VP of Sales, who joins us from Mastercard, where he was the Vice President of Retail & Commerce. Our CEO, Thomas Walle, sat down with Adam for a conversation about his deep experience with bringing data products to market, his perspective on the location data industry, and how he’ll help shape the future of Unacast.
We have been waiting for this for almost a full year, and are today really proud and excited to announce that we are adding a powerful PaaS (Platform as a Service) feature to our existing DaaS product line. Meet Turbine!
GDPR is notoriously vague, and difficult to understand...but is it really a blessing in disguise? Co-founder and COO Kjartan Slette shares his take on how app publishers can act on GDPR to use it as a catalyst for innovation.
Before joining Unacast, Sales Director Richie Doyen was in the US Marines. But how exactly did his life in the military prepare him for a career in sales?
How can startups and corporations work together effectively? Well, it starts with Pac-Man. Co-founder & COO KJ Slette explains.
Senior Director of Client Success Cindy Angulo dives into how CS and Product work together to create a constant feedback loop.
With International Women's Day on the horizon, Senior Director of Marketing Rachel Peterson dives into why diversity leads to better business solutions.
Every year the Big Game creates a boom of travel to its host city, but how exactly does that boom affect the activity surrounding the stadium? Software Engineers Sruthi Subramanyam and Julie Kirkhus take a look.
What do fine dining and big data have to do with each other? Client Success expert Eric Hynes dives in to what excellent service has in common across industries.