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The latest from Unacast Blog

Hexagon

The latest from Unacast Blog

Macy’s v. Nordstrom: Retail Foot Traffic amid COVID

Looking closely at the visitation dat these stores recorded over the past two years can help us visualize areas of regional competition between the two brands, understand how the pandemic has affected the holiday shopping season, and consider takeaways for retail marketing and operations in the post-pandemic era.

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The Top 10 Retail Analytics Companies in the UK

The Top 10 Retail Analytics Companies in the UK

These top 10 retail analytics companies in the UK can help improve the customer experience using metrics like store performance, consumer habits, sales trends, foot traffic, and location data.

Retail Impact Scoreboard - November 2021

Retail Impact Scoreboard - November 2021

Let’s dive into the foot traffic data from Unacast’s Retail Impact Scoreboard to understand how retail is performing as a whole in November 2021, and which industries stand out from the crowd, for better or worse.

Fitness Center Foot Traffic During COVID

Fitness Center Foot Traffic During COVID

For this post, we created a Tableau workbook visualizing foot traffic performance at fitness centers in the US between January 1 2020 and September 30 2021.

Senior Living Foot Traffic during COVID

Senior Living Foot Traffic during COVID

For this post, we created a Tableau workbook visualizing foot traffic performance at two of the country’s top senior living brands from January 2019 to October 2021.

Out of Office

Out of Office

Total foot traffic to shared workspaces is down both nationally and in every key state we measured — a clear indication of risk for analysts and investors with coworking brands in their portfolio.

Popeyes foot traffic during COVID

Popeyes foot traffic during COVID

The first week of November 2019 marked Popeyes’ highest-ever week of foot traffic. But how has visitation at Popeyes fluctuated since the start of Covid-19, what regions and metro areas are overperforming, and how can Popeyes and their competitors use the data?

Unacast raises $16m in new capital to expand outside the US

Unacast raises $16m in new capital to expand outside the US

Unacast has raised $16m in a new round of funding. We welcome Camber Creek as a new investor, alongside participation from our existing investors and long-standing supporters, White Star Capital and Investinor.

Retail Site Selection: There's a better way

Retail Site Selection: There's a better way

Fueled by location intelligence from Unacast Now, we walk you through an example of using our data to assess different potential store locations in an urban trade area.

Whole Foods Cross-Visitation: An Interactive Map

Whole Foods Cross-Visitation: An Interactive Map

To study Whole Foods cross-visitation from grocery store locations in the US, we used Unacast Now and Tableau to build an interactive map detailing the Top 10 most cross-visited brands by local, state and national figures. The data presented here was gathered between November 15 2020 and June 30, 2021.

Retail foot traffic: Is There Enough Oxygen for Staples in Montgomery County, Ohio?

Retail foot traffic: Is There Enough Oxygen for Staples in Montgomery County, Ohio?

Montgomery County, where the city of Dayton is located in southwest Ohio, is home to four office supplies and stationery stores. Two are Office Depot locations; one belongs to Staples and another to Cartridge World. Retail foot traffic varies widely between each.

The Top 10 Retail Analytics Companies Today

The Top 10 Retail Analytics Companies Today

From sales and marketing to planning and pricing, retail analytics is a critical enterprise asset and an essential competency for today’s modern retailers. If you’re looking to equip your business with the latest retail technology, consider these ten popular retail analytics companies to get you started.

Site Performance & Selection: Retail foot traffic office supply data in New York State

Site Performance & Selection: Retail foot traffic office supply data in New York State

We used Unacast Now and Tableau to build an interactive map detailing the foot traffic performance of Staples office supply stores in New York State from September 2020 to September 2021. Click around and zoom-in a bit and you may notice distinct pockets of opportunity for each office supplies retailer.

Unacast now available on Bloomberg’s Data Marketplace

Unacast now available on Bloomberg’s Data Marketplace

Unacast, the top location data company, is now available to Bloomberg Data License clients through Bloomberg Enterprise Access Point’s alternative data catalog. Unacast’s data will allow quants at hedge funds, insurance firms and other financial institutions to explore foot traffic, migration patterns and emerging markets.

How a Hedge Fund uses foot traffic and location data

How a Hedge Fund uses foot traffic and location data

Hedge funds identified the value of location data a few years ago. Until then, they would send someone to a big box retailer to count the number of visitors coming in and out, or count the number of cars parked, and make predictions based on this information. Location data now does the same automatically, with more sophistication, on a larger scale, and in real time.

Restaurant Foot Traffic by State - Summer 2021

Restaurant Foot Traffic by State - Summer 2021

Restaurant foot traffic is ticking-up heading into autumn of 2021, but what’s the lingering damage versus the pre-COVID trend, and can recent short term gains sustain through the end of the year to create mid term strength heading into 2022? Unacast studied restaurant foot traffic across the US for the period of June 1 to August 21, 2021 to find out.

Nike vs Adidas vs PUMA: Foot Traffic in Summer 2021

Nike vs Adidas vs PUMA: Foot Traffic in Summer 2021

How is the pandemic impacting the competition in the global $100 billion dollar athletic footwear industry, and which brand has established footprints in what US market? We studied recent US foot traffic data for Nike, Adidas and PUMA to find out.