Location data, when properly processed and interpreted, can work for any organization — not just ones with big data teams and deep pockets. That’s why we’re launching the Unacast Report Studio: to deliver custom human mobility insights to companies that need them quickly and affordably.
2019 was a year of growth and evolution for the universe of location analytics, and there is no slow down in sight. As we look forward to 2020, these are the five biggest impacts we predict location analytics will have in 2020.
Earlier this month, our very own CTO Frode Bjerke was awarded one of the top young leaders and one of the top ten innovators in Norway by @E.24. We are so proud to have Frode's talent and visionary thinking at Unacast as we build The Real World Graph®.
Adding Unacast's Real World Graph® to Cherre's AI Platform will enable mutual customers to derive unique insights to support real estate decisions.
With Thanksgiving happening late in 2019, consumers have six fewer pre-Christmas shopping days than they did in 2018. Unacast is currently investigating the effects of the shortened season on retail visits. What follows is a preview of some of our early insights, with the full study to be released early 2020.
Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment.
WeWork is dominating the news with the announcement of its financial troubles and large-scale layoffs. With WeWork’s contraction, what would the effect on the surrounding neighborhoods in New York City be?
We all know that Google indexes the web. Online activity is easily searchable, trackable and analyzable. There is an overload of data on how people spend their time online, from where consumers like to shop to what type of music they enjoy listening to. But while we currently spend about 20% of our lives on the internet, we spend 100% of our time in the real world. And what do we know about how people live their lives in the real world? The answer is, not much. Introducing The Real World Graph.
In 2018 Miami International Airport saw over 45 million visitors, and with more international carriers set to have entries into the Miami market in 2019, that number is sure to rise. But with so many visitors flowing in and out of the airport, we began to wonder how those visitors spent their time in Miami and how their presence affected local business. So we decided to take a look at our Real World Graph to see who from the United States travels to Miami and where they eat, sleep, and play. Come take the journey with us!
If you’ve ever been to Miami, you know its neighborhoods are incredibly diverse and distinct. On a recent trip to Miami for a conference, we began wondering: how can we compare visits to three of Miami’s neighborhoods to understand the residential, commercial, and tourist complexion of each one. To do this we used our Neighborhood Data Package as part of The Real World Graph, an interconnected system of data sets that describes human mobility in the physical world. This is what we found.
Unacast has won the 2019 Street Fight Innovator Award for Most Innovative Use of Geospatial Technology for Turbine, a disruptive Platform as a Service utilizing anonymized location data to better our collective cities and societies and make a more sustainable tomorrow.
Last week CEO Thomas Walle, VP of Sales, Adam Slackman and Sr. Sales Director, Jon Torre, attended ICSC's Research Connections Conference in Miami. Following 2 days of in-depth discussions, these are their key take-aways about Retail Real Estate and mobile location data, geospatial analysis, and site selection.
Unacast is thrilled to introduce Adam Slackman, our new VP of Sales, who joins us from Mastercard, where he was the Vice President of Retail & Commerce. Our CEO, Thomas Walle, sat down with Adam for a conversation about his deep experience with bringing data products to market, his perspective on the location data industry, and how he’ll help shape the future of Unacast.
We have been waiting for this for almost a full year, and are today really proud and excited to announce that we are adding a powerful PaaS (Platform as a Service) feature to our existing DaaS product line. Meet Turbine!
GDPR is notoriously vague, and difficult to understand...but is it really a blessing in disguise? Co-founder and COO Kjartan Slette shares his take on how app publishers can act on GDPR to use it as a catalyst for innovation.