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The latest from Unacast Blog

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The latest from Unacast Blog

Popeyes foot traffic during COVID

The first week of November 2019 marked Popeyes’ highest-ever week of foot traffic. But how has visitation at Popeyes fluctuated since the start of Covid-19, what regions and metro areas are overperforming, and how can Popeyes and their competitors use the data?

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Unacast raises $16m in new capital to expand outside the US

Unacast raises $16m in new capital to expand outside the US

Unacast has raised $16m in a new round of funding. We welcome Camber Creek as a new investor, alongside participation from our existing investors and long-standing supporters, White Star Capital and Investinor.

How to use Unacast for Retail Site Selection

How to use Unacast for Retail Site Selection

Using location data and analytics from retail store traffic makes the process of retail site selection easier, faster and more trustworthy. Fueled by location intelligence from Unacast Now, we walk you through an example of using our data to assess different potential store locations in an urban trade area.

Whole Foods Cross-Visitation: An Interactive Map

Whole Foods Cross-Visitation: An Interactive Map

To study Whole Foods cross-visitation from grocery store locations in the US, we used Unacast Now and Tableau to build an interactive map detailing the Top 10 most cross-visited brands by local, state and national figures. The data presented here was gathered between November 15 2020 and June 30, 2021.

Retail foot traffic: Is There Enough Oxygen for Staples in Montgomery County, Ohio?

Retail foot traffic: Is There Enough Oxygen for Staples in Montgomery County, Ohio?

Montgomery County, where the city of Dayton is located in southwest Ohio, is home to four office supplies and stationery stores. Two are Office Depot locations; one belongs to Staples and another to Cartridge World. Retail foot traffic varies widely between each.

The Top 10 Retail Analytics Companies Today

The Top 10 Retail Analytics Companies Today

From sales and marketing to planning and pricing, retail analytics is a critical enterprise asset and an essential competency for today’s modern retailers. If you’re looking to equip your business with the latest retail technology, consider these ten popular retail analytics companies to get you started.

Site Performance & Selection: Retail foot traffic office supply data in New York State

Site Performance & Selection: Retail foot traffic office supply data in New York State

We used Unacast Now and Tableau to build an interactive map detailing the foot traffic performance of Staples office supply stores in New York State from September 2020 to September 2021. Click around and zoom-in a bit and you may notice distinct pockets of opportunity for each office supplies retailer.

Unacast now available on Bloomberg’s Data Marketplace

Unacast now available on Bloomberg’s Data Marketplace

Unacast, the top location data company, is now available to Bloomberg Data License clients through Bloomberg Enterprise Access Point’s alternative data catalog. Unacast’s data will allow quants at hedge funds, insurance firms and other financial institutions to explore foot traffic, migration patterns and emerging markets.

How a Hedge Fund uses foot traffic and location data

How a Hedge Fund uses foot traffic and location data

Hedge funds identified the value of location data a few years ago. Until then, they would send someone to a big box retailer to count the number of visitors coming in and out, or count the number of cars parked, and make predictions based on this information. Location data now does the same automatically, with more sophistication, on a larger scale, and in real time.

Restaurant Foot Traffic by State - Summer 2021

Restaurant Foot Traffic by State - Summer 2021

Restaurant foot traffic is ticking-up heading into autumn of 2021, but what’s the lingering damage versus the pre-COVID trend, and can recent short term gains sustain through the end of the year to create mid term strength heading into 2022? Unacast studied restaurant foot traffic across the US for the period of June 1 to August 21, 2021 to find out.

Nike vs Adidas vs PUMA: Foot Traffic in Summer 2021

Nike vs Adidas vs PUMA: Foot Traffic in Summer 2021

How is the pandemic impacting the competition in the global $100 billion dollar athletic footwear industry, and which brand has established footprints in what US market? We studied recent US foot traffic data for Nike, Adidas and PUMA to find out.

How to leverage Unacast data to estimate business potential in a region?

How to leverage Unacast data to estimate business potential in a region?

Measuring the number of people visiting certain venue, a set of venues, or a brand, is probably the most common way of using human mobility data. It is a perfectly valid use-case as long as there is a list of existing venues and one wants to know how they perform. But what if a venue does not exist, yet we still want to know which regions hold the potential for opening one?

How retail cross-visitation data can inform competitive analysis

How retail cross-visitation data can inform competitive analysis

See how cross-visitation data can inform retail competitive analysis, featuring data and observations about Nordstrom, American Eagle, Target and Homewood Suites.

Supply Chain: Americold Venue Traffic Analysis

Supply Chain: Americold Venue Traffic Analysis

Truck drivers are getting harder to find, creating a push towards rail as a preferred means of transporting goods across the US. That means collateral impacts in the intermodal cold storage and drayage business. What can foot traffic patterns at one of the nation’s leading suppliers of cold storage tell us? We used our BYO Venue Data Platform connected with Google geocoding to examine foot traffic patterns around five Americold venues between May 2 and July 31 2021.

Interactive location data used to assess retail site performance: Athleta vs. Lululemon

Interactive location data used to assess retail site performance: Athleta vs. Lululemon

We used Unacast NOW to take a look at how Athleta is faring across the US over summer of 2021. To provide context, we compared Athleta to lululemon, with special focus in markets where the two compete head to head. This interactive table shows the results.

Unacast ranks as one of the fastest growing companies in the US on the Inc. 5000

Unacast ranks as one of the fastest growing companies in the US on the Inc. 5000

Unacast, a data analytics company with headquarters in Oslo and New York City, ranks as one of the fastest-growing private companies in the US. The company is in the midst of a recruitment campaign to double in size by the end of 2021.

4 Observations on Emerging Areas & Brands

4 Observations on Emerging Areas & Brands

In our recent whitepaper, Downtowns going Uptown, we used Unacast Now to look at US cities with a population of 250,000 to 350,000 to determine which had the best rates of recovery, combined with positive inflow of both population and income. News flash: not a lot of cities fell into this category.