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The latest from Unacast Blog

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The latest from Unacast Blog

Whole Foods vs. Trader Joe's in San Francisco

Which grocer gets the most foot traffic?

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The Top Real Estate Analytics Companies Right Now

The Top Real Estate Analytics Companies Right Now

Real estate analytics leads to improved decision making, customer engagement, and building performance. A large part of real estate analytics includes location data. It all starts with choosing the right tool. This article has a brief list of the top real estate analytics companies and what types of features they bring to the table for commercial real estate, in particular.

MFR Investment Analysis: New Orleans

MFR Investment Analysis: New Orleans

MFR Investment --> Will cash flow from real estate rental property income continue to grow? Is COVID going to come raging back to Louisiana and put your fund at risk? Could 18 million people each year decide the French Quarter is no longer a fun place to be?

How Five Below Can Use Retail Location Data to Spot New Emerging Areas

How Five Below Can Use Retail Location Data to Spot New Emerging Areas

Five Below is a growing brand -- Retail Location data can help them, or any retailer, penetrate new markets, grow distribution, and expand assortment.

3 Use Cases for Location Data in Financial Services

3 Use Cases for Location Data in Financial Services

Many use cases for location data boil down to informing investment decisions and the financial services industry is certainly no different. Though the manner of the investment varies, the need in financial services that location data meets is to intelligently augment broader decision-making processes.

3 Overarching Location Data Use Cases

3 Overarching Location Data Use Cases

No matter the vertical, there are seemingly just three overarching location data use cases. Each use case is simple enough to define but covers a fair bit of ground in terms of variants and application.

Covid Migration Patterns: 4 Observations

Covid Migration Patterns: 4 Observations

On the surface, US Covid-19 migration trends and the associated narrative are clear: people are leaving big cities, billions are being redistributed, brands and investors are struggling to sort it all out . . . These stories repeat themselves in both the data and the media, and they’re true, on a broad scale. But then there’s the funky stuff.

Using Demographics to augment Location Data

Using Demographics to augment Location Data

Demographic data can provide excellent insights on its own but how can it be used to augment fresh location data, too?

How do car dealership brands get foot traffic?

How do car dealership brands get foot traffic?

You will learn each car dealer’s census tract traffic patterns for October 1 2020 into March 2021. You will get precise venue foot traffic measurements by auto dealer location and brand, including activity trendlines. Finally, you will see where people are coming from to visit these dealerships, how far they are travelling, how long they are staying there, and the competitive car dealership brands they are visiting. 

Ground Truth Analysis of Unacast Foot Traffic Data

Ground Truth Analysis of Unacast Foot Traffic Data

Finding absolute visitation numbers for venues requires a lot of resources. In this article, we compare Unacast venue data against a third-party ground truth to show you how well the algorithms work. We look at ground truth data for a variety of venues from stadiums to students and manufacturing.

A Beginner’s Guide to Points of Interest

A Beginner’s Guide to Points of Interest

A Point of Interest (POI) is a location that lots of people visit either routinely, seasonally, or based on certain events. A location can register as a POI in many different ways. The simplest way is to attract a lot of attention.

CREs: Are you focusing on the wrong Opportunity Zones?

CREs: Are you focusing on the wrong Opportunity Zones?

You are an analyst who recently joined a Real Estate Investment Firm and was tasked to evaluate whether opportunity zones in Miami were a good investment. You need always updated and reliable info -- but what is out there that can help you succeed?

Unacast launches through Esri's ArcGIS Marketplace

Unacast launches through Esri's ArcGIS Marketplace

Esri’s ArcGIS Marketplace now offers Unacast Migration Patterns dataset.

Media Coverage of Houston Migration Report

Media Coverage of Houston Migration Report

We compiled media coverage around Unacast's Houston migration white paper. Read excerpts from Reuters, the Houston Chronicle, and more.

Verto Analytics Expands Strategic Consumer Insights

Verto Analytics Expands Strategic Consumer Insights

Verto Analytics uses Unacast’s Turbine platform, along with its own behavioral data, to provide clients with strategic insights into customer journeys.

How dataPlor Uses POI Data in Developing Markets

How dataPlor Uses POI Data in Developing Markets

Fletcher Berryman, from dataPlor, discusses the unique challenges of helping multinational companies apply point of interest data in developing markets.

Nike or Adidas: Which brand leads recovery efforts?

Nike or Adidas: Which brand leads recovery efforts?

Consumer visitation to clothing retailers took a surprise jump heading into June as more U.S. states began reopening for business.