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The latest from Unacast Blog

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The latest from Unacast Blog

Covid Migration Patterns: 4 Observations

On the surface, US Covid-19 migration trends and the associated narrative are clear: people are leaving big cities, billions are being redistributed, brands and investors are struggling to sort it all out . . . These stories repeat themselves in both the data and the media, and they’re true, on a broad scale. But then there’s the funky stuff.

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Using Demographics to augment Location Data

Using Demographics to augment Location Data

Demographic data can provide excellent insights on its own but how can it be used to augment fresh location data, too?

How do car dealership brands get foot traffic?

How do car dealership brands get foot traffic?

You will learn each car dealer’s census tract traffic patterns for October 1 2020 into March 2021. You will get precise venue foot traffic measurements by auto dealer location and brand, including activity trendlines. Finally, you will see where people are coming from to visit these dealerships, how far they are travelling, how long they are staying there, and the competitive car dealership brands they are visiting. 

Ground Truth Analysis of Unacast Foot Traffic Data

Ground Truth Analysis of Unacast Foot Traffic Data

Finding absolute visitation numbers for venues requires a lot of resources. In this article, we compare Unacast venue data against a third-party ground truth to show you how well the algorithms work. We look at ground truth data for a variety of venues from stadiums to students and manufacturing.

A Beginner’s Guide to Points of Interest

A Beginner’s Guide to Points of Interest

A Point of Interest (POI) is a location that lots of people visit either routinely, seasonally, or based on certain events. A location can register as a POI in many different ways. The simplest way is to attract a lot of attention.

CREs: Are you focusing on the wrong Opportunity Zones?

CREs: Are you focusing on the wrong Opportunity Zones?

You are an analyst who recently joined a Real Estate Investment Firm and was tasked to evaluate whether opportunity zones in Miami were a good investment. You need always updated and reliable info -- but what is out there that can help you succeed?

Location Data Companies That are Making it Right Now

Location Data Companies That are Making it Right Now

Location intelligence tools give a company the means to visualize data on a map-centric user interface. The real challenge lies in which tool fits your business best.

Unacast launches through Esri's ArcGIS Marketplace

Unacast launches through Esri's ArcGIS Marketplace

Esri’s ArcGIS Marketplace now offers Unacast Migration Patterns dataset.

Media Coverage of Houston Migration Report

Media Coverage of Houston Migration Report

We compiled media coverage around Unacast's Houston migration white paper. Read excerpts from Reuters, the Houston Chronicle, and more.

Verto Analytics Expands Strategic Consumer Insights

Verto Analytics Expands Strategic Consumer Insights

Verto Analytics uses Unacast’s Turbine platform, along with its own behavioral data, to provide clients with strategic insights into customer journeys.

How dataPlor Uses POI Data in Developing Markets

How dataPlor Uses POI Data in Developing Markets

Fletcher Berryman, from dataPlor, discusses the unique challenges of helping multinational companies apply point of interest data in developing markets.

Nike or Adidas: Which brand leads recovery efforts?

Nike or Adidas: Which brand leads recovery efforts?

Consumer visitation to clothing retailers took a surprise jump heading into June as more U.S. states began reopening for business.

How I Use Location Data as a CRE Investor

How I Use Location Data as a CRE Investor

Stefan talks about how he and Midwood use location data to explore CRE investment and development opportunities to gain an advantage over the competition.

Black Friday 2020: Light Foot Traffic Projected

Black Friday 2020: Light Foot Traffic Projected

Foot traffic data predicts a drop in Black Friday 2020 sales. However, luxury retailers may prove to be an exception. Learn more...

Meet the Team Behind the Data: Richie

Meet the Team Behind the Data: Richie

Join us as we chat with Richie Doyen, Unacast's Senior Director of Sales, and continue to get to know the team behind the Unacast data and insights.

[NEW] Emerging Areas: Human Migration Insights

[NEW] Emerging Areas: Human Migration Insights

Emerging Areas provides insights into human migration and mobility, facilitating smarter decision making for real estate agencies and other professionals.

Understanding Human Migration Using Location Data

Understanding Human Migration Using Location Data

The only reliable way to understand human migration and movement trends is through location data. Learn how Unacast is moving the needle forward.