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The latest from Unacast Blog

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The latest from Unacast Blog

Are You Not Entertained? A Look at Foot Traffic to Revenue Interactions in Amusement & Recreation

Amusement and recreation took a global hit during the COVID-19 pandemic, but are top entertainment brands like Dave & Busters and Drive Shack back on track?

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A look ahead: Location Intelligence in 2022

A look ahead: Location Intelligence in 2022

Fueling Unacast's growth in 2021 was a fresh $16 million investment. We exceeded our revenue goal for the year, setting new annual and quarterly records in the process, and passed an ARR milestone along the way.

Busiest Self Storage facilities by Foot Traffic

Busiest Self Storage facilities by Foot Traffic

How has the COVID-19 pandemic affected the top self-storage players? To find out, we visualized foot traffic performance at self-storage facilities across the US.

Grocery Store Foot Traffic During COVID

Grocery Store Foot Traffic During COVID

Looking closely at the visitation data at grocery stores from the past two years can help us understand regional trends in brand affinity, visualize how the pandemic has affected household shopping habits, and identify areas for market growth in the post-pandemic era.

Lululemon v Athleta: Holiday Shopping Foot Traffic

Lululemon v Athleta: Holiday Shopping Foot Traffic

When we checked in on the competition between apparel retailers lululemon and Athleta in October 2021, lululemon was outperforming its rival nationwide, while Athleta held an advantage in 11 state markets and several metro areas, such as Philadelphia, Cincinnati, St. Louis, and Dallas.

Holiday Foot Traffic: Which airports have recovered?

Holiday Foot Traffic: Which airports have recovered?

We tapped Unacast’s BYO Venue Data Platform and built an online workbook to study traffic trends from 2019 until the end of November 2021 at some of the largest airports in the U.S., including Miami International, Dallas-Fort Worth, Chicago O’Hare, LAX and JFK.

4 Observations: Retail foot traffic as a proxy for holiday consumption

4 Observations: Retail foot traffic as a proxy for holiday consumption

Anecdotally, it makes sense that foot traffic is an indicator of consumption -- where there are people coming in the door, transactions are being conducted. This makes mobility data valuable in a variety of industries, retail especially, and no time of the year produces the same level of retail foot traffic data in the US as the holiday shopping season.

Macy’s v. Nordstrom: Retail Foot Traffic amid COVID

Macy’s v. Nordstrom: Retail Foot Traffic amid COVID

Looking closely at the visitation dat these stores recorded over the past two years can help us visualize areas of regional competition between the two brands, understand how the pandemic has affected the holiday shopping season, and consider takeaways for retail marketing and operations in the post-pandemic era.

The Top 10 Retail Analytics Companies in the UK

The Top 10 Retail Analytics Companies in the UK

These top 10 retail analytics companies in the UK can help improve the customer experience using metrics like store performance, consumer habits, sales trends, foot traffic, and location data.

Retail Impact Scoreboard - November 2021

Retail Impact Scoreboard - November 2021

Let’s dive into the foot traffic data from Unacast’s Retail Impact Scoreboard to understand how retail is performing as a whole in November 2021, and which industries stand out from the crowd, for better or worse.

Fitness Center Foot Traffic During COVID

Fitness Center Foot Traffic During COVID

For this post, we created a Tableau workbook visualizing foot traffic performance at fitness centers in the US between January 1 2020 and September 30 2021.

Senior Living Foot Traffic during COVID

Senior Living Foot Traffic during COVID

For this post, we created a Tableau workbook visualizing foot traffic performance at two of the country’s top senior living brands from January 2019 to October 2021.

Out of Office

Out of Office

Total foot traffic to shared workspaces is down both nationally and in every key state we measured — a clear indication of risk for analysts and investors with coworking brands in their portfolio.

Popeyes foot traffic during COVID

Popeyes foot traffic during COVID

The first week of November 2019 marked Popeyes’ highest-ever week of foot traffic. But how has visitation at Popeyes fluctuated since the start of Covid-19, what regions and metro areas are overperforming, and how can Popeyes and their competitors use the data?

Unacast raises $16m in new capital to expand outside the US

Unacast raises $16m in new capital to expand outside the US

Unacast has raised $16m in a new round of funding. We welcome Camber Creek as a new investor, alongside participation from our existing investors and long-standing supporters, White Star Capital and Investinor.

Retail Site Selection: There's a better way

Retail Site Selection: There's a better way

Fueled by location intelligence from Unacast Now, we walk you through an example of using our data to assess different potential store locations in an urban trade area.

Whole Foods Cross-Visitation: An Interactive Map

Whole Foods Cross-Visitation: An Interactive Map

To study Whole Foods cross-visitation from grocery store locations in the US, we used Unacast Now and Tableau to build an interactive map detailing the Top 10 most cross-visited brands by local, state and national figures. The data presented here was gathered between November 15 2020 and June 30, 2021.