The latest Unacast Resources

Location data is messy. From replay signals to fake UUIDs, bad data hurts performance. Here’s how Unacast helps teams clean it up and stay ahead.

Raw data isn’t enough. Unacast builds powerful infrastructure to clean, process & deliver location intelligence—so you don’t have to. Part 1 of our series.

Raw location data is messy and hard to use. Unacast turns it into clean, production-ready datasets so your team can focus on insights—not infrastructure.

Adtech relies on accurate, enriched location data. Unacast delivers integration-ready, privacy-compliant signals—reducing risk, cost, and time to value.

Location-based marketing uses real-world data to refine targeting, personalize ads, and improve attribution, helping brands connect with consumers more effectively.

Identity data connects unique identifiers like MAIDs, HEMs, and IPs to create privacy-compliant user profiles, enabling precise targeting and cross-device attribution.

Enhance ad targeting with cross-device tracking—connect user journeys across devices for better attribution, personalization, and ROI.

Unacast’s Data Linkages connects devices for better identity resolution, enhancing ad targeting, segmentation, and measurement in a privacy-first world.

Unacast helps advertisers build accurate identity graphs by linking devices with real-world data, improving targeting, segmentation, and attribution.

Understand customer behavior with dwell time insights. Optimize marketing, enhance experiences, and boost engagement using Unacast’s location intelligence.

Enhance customer insights with Unacast’s data enrichment solutions. Leverage location intelligence & behavioral data for smarter marketing & decision-making.

Audience analysis and location data revolutionize marketing strategies, enabling precise targeting, engagement, and data-driven decisions with Unacast.

Geofencing is a powerful tool that helps businesses connect with customers through precise, location-based transforms marketing and business strategies.

Unacast and leading real estate analytics companies help businesses make smarter investment decisions with location insights and market data.

Unlock powerful location insights with Una, now enhanced by Google’s Gemini 1.5 Flash. Get real-time, actionable data and streamline decision-making with ease.

Unacast’s trade area software delivers precise location insights to boost decisions in retail, real estate, and marketing. Leverage data for smarter strategies.

Measure the success of location-based advertising campaigns through accurate data, device observations, and traffic trends. Discover insights with Unacast.

Understand how location intelligence software helps businesses leverage geospatial data for better decision-making, efficiency, and customer experience enhancements.

Unlock the power of geospatial data with location analytics software. Learn how combining location data, AI, and machine learning can enhance decision-making and boost ROI.

Understand how location data is revolutionizing audience targeting in advertising. Learn how real-world movement data enables brands to create precise and hyper-targeted campaigns, yielding superior results.

Explore how location intelligence is revolutionizing AdTech, seamlessly connecting online campaigns with real-world consumer behavior. Gain deeper insights into audience targeting and analytics.

Optimize network performance with virtual drive testing using Turbine. Analyze mobility data to enhance coverage, reduce costs, and boost customer satisfaction in real time.

Unacast partners with SafeGraph to enhance its Insights platform, adding precise POI data to machine learning-powered foot traffic insights. Gain deeper, actionable location intelligence.

Explore how geospatial analytics transforms location data into actionable insights, helping businesses enhance operations, optimize strategies, and drive growth.

Unlock the potential of geoanalytics to drive business growth. Discover how location intelligence reveals insights, optimizes operations, and enhances decision-making.

Discover the top 5 privacy-enhancing technologies (PETs) to secure data, ensure compliance, and protect your business in today’s data-driven world.

Protect sensitive location data with PrivacyCheck by Unacast. Our advanced Privacy-Enhancing Technology ensures compliance and safeguards consumer privacy.

Learn how the adtech industry evolves beyond cookies with cutting-edge location data for precise targeting and attribution. Embrace the future with Unacast.

Discover the impact of processing power and forensic flags on data usability. Learn why filtering, deduplication, and cleaning are crucial for reliable location data.

Gain a competitive edge with Unacast's Competitive Intelligence platform. Analyze market trends, monitor competitors, and inform strategic decisions with real-time insights.

Explore Unacast's Q2 product enhancements! From our Data Enrichment API to expanded trade areas analysis and new ranking features, discover how we're pushing data boundaries.

Unlock real estate insights with data analytics. Explore how big data is revolutionizing property decisions, with Unacast leading the charge in industry innovations.

Discover how to leverage pre-structured, segmented mobility data to enhance predictive models, eliminate inconsistencies, and drive actionable strategies in our webinar.

Unacast’s Location Insights Platform now includes ranking and benchmarking, enabling businesses to easily compare foot traffic and benchmark performance across various geographic levels.

Telecom companies handle vast data securely and privately. Turbine helps Telcos build mobility insights, ensuring data never leaves their secure environment, and complies with privacy regulations.

Retail Business Intelligence (BI) helps retailers turn data into actionable insights for strategic decision-making, optimizing operations, and enhancing customer experiences, transforming the retail landscape with data-driven strategies.

Discover how strategic data integration drives innovation and efficiency, enhances customer satisfaction, and fosters product development. Learn best practices for harnessing data to stay ahead in a competitive landscape.

Discover how Unacast's trade area analysis helps businesses understand customer motivations and improve strategy.

Explore generative AI and RAG in detail, including natural language data access, pros and cons of various approaches, extending analytics democratization, dynamic indexes, AIOps, and AI analytics verification process.

Explore how natural language and generative AI models are opening up analytics data to a wider audience, making it accessible through simple queries.

We explored Washington D.C. consumer behavior by examining the foot traffic trends of visitors and residents. Here’s what we learned about the nation’s capital.

We examined foot traffic, consumer personas, and behavioral characteristics in some of the largest U.S. cities to give you a breakdown of the top 10 cities for pet lovers.

From traditional navigation to smart cities, augmented reality, and the Internet of Things, GPS data has broad, innovative uses for businesses across industries.

In November, Gravy Analytics and Unacast merged to redefine the location data industry. Four months in, we’re excited to share our progress, new products, and rebranding.

We explored the unique consumer behavior and shopping trends of Las Vegas. Learn how people interact with the city that never sleeps.

We examined foot traffic, consumer personas, and behavioral characteristics in some of the largest U.S. cities to give you a breakdown of the top 10 cities for sports fans.

We explored consumer behavior in Boston through the lens of foot traffic patterns. Check out trends that were distinct to Boston compared to other major cities.

Our City Foot Traffic dashboard lets you examine foot traffic data for the top major metropolitan cities in the U.S. See how consumer patterns vary across places.

We examined foot traffic, consumer personas, and behavioral characteristics in some of the largest U.S. cities to give you a breakdown of the top 10 cities for frequent shoppers.

Learn about the future of data enrichment with Unacast’s latest insights. See how our Consumer Data Enrichment API is changing the game for companies relying on data.

Unlock the secrets of business success with foot traffic data! Explore how Dave & Buster’s and other casual dining giants leverage location intelligence to drive revenue.

We explored spring break trends, specifically looking at foot traffic patterns to popular beaches. Check out the data to see what we found.

Discover Unacast's report on the pivotal role of foot traffic in key industries. Learn how location intelligence and foot traffic data predict revenue, enhance customer understanding, and drive impactful business decisions.

Discover how geospatial intelligence (GEOINT) transforms industries like retail, marketing, and urban planning, and learn actionable strategies to harness its power in your business.

In 2024, investment professionals are relying on foot traffic data to predict market trends for trading and investment decisions. Learn more in our guide.

Unlock valuable insights with Unacast Insights. Understand neighborhood foot traffic characteristics and make informed business decisions effortlessly.

Discover how mobility intelligence can revolutionize decision-making, consumer engagement, and efficiency across various industries. Explore the power of location data with Unacast today.

Geoanalytics helps businesses maximize the value of their data and make better strategic decisions with location insights. Learn more about how to implement it in your business.

Measure Superbowl ad attribution with foot traffic data. Understand the impact of ads after the big game.

Learn how to perform a successful retail location analysis and choose your next physical location with the help of location data.

Unlock the power of location data for effective city planning, emergency management, and supply chain optimization. Beware of hidden costs associated with bad location data

Learn how cross shopping data can be used to understand the full customer journey, with insights on where customers go before and after your location.

How can you grow your brand's footprint in 2024? Unacast helps retailers use multiple data sources, including location data, to choose the best next location.

Learn how location data precision and horizontal accuracy is crucial for quality and impactful location analysis.

Turn place data into profit. From retail site selection to competitive intelligence, Unacast's location intelligence gives you the insights you need.

Explore the top 5 competitive intelligence tools for retail. Identify threats, seize opportunities, and find ways to differentiate with strategic insights.

Leverage location intelligence for smart city planning. Identify transportation bottlenecks, boost economic development, and enhance urban life with data-driven insights.

See how consumer data enrichment can enhance your CRM with customer interests, brand affinities, and visit patterns.

Learn how to utilize location data for efficient digital advertising, including ad targeting, detailed customer personas, and foot traffic attribution.

Explore the rise of historical site visits amid changing entertainment foot traffic trends in 2024.

Target 'Mall Lovers & Frequent Shoppers' for your post-holiday campaigns. This audience, often seen in malls and fashion stores, loves retail shopping and events.

Explore the impact of consumer behavior on the travel industry. Analyze foot traffic trends, hotel challenges, and reshaped travel preferences.

Explore how businesses utilize identity graphs in enhancing online and offline customer connections for enriched experiences.

Unlock the power of geofencing. Explore the differences between centroid and polygonal geofences to boost your marketing with accurate location data.

Discover how Super Bowl advertisers can leverage location data to enhance ad targeting, engage superfans, experiment with experiences, go digital with billboards, and get smart with connected TVs.

Learn how to use location data for targeted advertising. Examine three key methods: detailed personas, lookalike audiences, and targeting competitors' customers.

Unacast celebrates 2023 with a year in review, recapping its significant product updates and company milestones.

Explore Best Buy foot traffic and see what it reveals about consumer shopping trends amid economic challenges.

Learn best practices for how to choose customer data in advertising and unlock precise ad targeting.

Explore Florida population trends through consumer foot traffic patterns and location intelligence.

Discover how location intelligence can improve in-person events and related marketing strategies.

Explore the revival of reading in 2023 and its impact on Barnes & Noble's foot traffic. Discover trends, growth, and the influence of seasonality in retail.

Unacast announced a partnership with Google Cloud that combines the cloud company’s generative AI technology with best-in-class location data.

Based on our analysis of Unacast data, we’ve compiled our top 3 predictions that will affect retailers this month.

Learn how to use location data for competitive intelligence — analyze competitor locations, run conquesting campaigns, and create lookalike audiences for business growth.

Explore the Auto Intenders advertising audience: people who recently visited a car dealership. See how you can target this audience for better ROI.

Unacast dove into its location data to uncover key real estate market trends and their implications for industry participants. 

Unacast and Gravy Analytics have merged to create the future of location insights. Learn more from our CEO, Thomas Walle.

Learn how to use location data to assess property values and mitigate property risk.

Properly leveraging store location data is critical to modern decision making for retail, marketing, commercial real estate, urban planning and more.

In our comprehensive analysis of the future of foot traffic, we'll explore foundational definitions, industry use cases, and the future of foot traffic.

We predicted Thanksgiving travel trends for 2023 utilizing consumer trends and foot traffic data. Learn how to apply this to your business.

Get prepared for Black Friday foot traffic spikes, understand how these foot traffic trends are changing over time, and see how location data can help you win.

Unacast’s popular machine learning datasets now applied to even more locations.

AI powered location data is the future. See how it can help your business, and learn more with Unacast.

Enhance commercial real estate research by using foot traffic data for market analysis, site comparison, consumer insights, and competitive advantage.

Learn how to adapt your customer lifecycle strategy with location intelligence. Identify audiences, motivate purchases, and build customer loyalty effectively.

Explore four ways to use foot traffic data for commercial real estate market research, helping to match clients with optimal locations and improve business outcomes.

Learn how to use location data to benchmark the performance of a store during the holiday season based on capture rate of foot traffic and competitor performance.

Top 10 States with the Most NFL Fans! Explore passionate football cultures, vibrant communities, and exciting trends in these states during the NFL season.