Prospecting is a vital part of any sales pipeline. Whether companies operate on a business-to-business or business-to-consumer level, sales development representatives (SDRs) are in charge of sifting large volumes of data to find leads and hopefully land deals.
Some prospecting revolves around change:
+ Has a business recently moved to a new location and requires services like Wi-Fi equipment, cleaning, or furnishings?
+ Is a property newly vacant or has it been vacant for a long period of time and requires maintenance or additional security?
SDRs ultimately need data that speaks to change--and they need it to be current and accurate.
For prospecting that focuses on finding new tenants, for instance, many companies turn to proptech for tracking the expiration or signing of leases, but this data can often be incomplete. A lease may have an impending expiry date, but the data provider is missing a renewal lease and no change in business has occurred. Providers may also be missing leases entirely, making it difficult to ascertain whether a property is truly vacant and when vacancies occur.
How can location data be used for prospecting?
Location data means understanding change on a daily cadence and a global scale.
Sites of interest aren't restricted to what data's available: you can draw insights anywhere in the world for any time period you want.
+ Track locations where significant drops in foot traffic indicate a newly vacant space
+ Be alerted to new tenants through locations where foot traffic increases exponentially
+ Identify locations with long-term vacancy
How does it work?
Location data is derived from opt-in mobile phone signals. We extrapolate those device signals into aggregate counts of visitors tied to geographical points. Currently, we can provide population-level mobility data for the United States, United Kingdom, and Canada. But, we also have total device counts for over 80 countries across the globe.
For the United States, we have a pre-defined set of locations based on over 4,000 brands like McDonald's and Starbucks, and we can inform visitation for these sites back to 2018. But with our custom point-of-interest tool, you can view foot traffic data for any location you want. Want to know whether a corner store in rural Arkansas is occupied, and Google doesn't have the answers? We have you covered.
You can also scope change on a neighborhood level.
Catastrophic weather and other large-scale events (like pandemics) cause temporary and permanent residential moves as well as property damage.
With location data, you can target areas with the highest levels of outgoing migration and infer the highest levels of damage. You'll know exactly where your services are needed and when.
Want a data sample or a demo? Schedule a meeting or talktous@unacast.com.
