Physical retail has been lacking a key asset in their fight against Amazon and e-commerce in the last few years - sufficient and insightful data. We have learned shopping needs to be data-driven and personalized to be successful - also in the real world.
In recent years in-store traffic data and analytics solution has been widely adopted by retailers globally. ShopperTrak, a Sensormatic Solution, owned by the international conglomerate Johnson Controls, is the market leader in this category with +2000 clients globally.
With technology and insights to understand people counting, zone performance, optimal layout, and market benchmark ShopperTrak have revolutionized how retailers make their stores more productive, efficient, and attractive, such as Crate & Barrel, Johnston & Murphy, Crocs, Thomas Sabo, Mandalay Bay, and Jack Wills.
However, what has been missing for physical retailers is the understanding of what happens when their customers leave their stores and their behavior in the physical world.
I’m therefore proud to announce Unacast and ShopperTrak have established a global partnership to provide Unacast’s Real World Graph to ShopperTrak’s suite of analytics products.
In addition to getting a detailed view of what is happening inside the store, ShopperTrak’s clients in retail and shopping centers will now be able to get access to insights from the physical world to better plan and improve their operations, such as :
- Venue traffic patterns
- The shopper journey
- Competitive intelligence
- Local trade area insights
- Neighborhood profiling
In addition, as the US now starts to reopen from COVID-19, ShopperTrak’s clients will also get direct access to Unacast’s COVID-19 Toolkit, including the underlying data to Unacast’s Social Distancing Scoreboard and Retail Impact Scoreboard, a tool that has been used by +4 million users in the last few weeks.
The data will complement ShopperTrak’s in-store market intelligence traffic benchmarking to provide insights to when and where retail will recover by understanding consumer mobility patterns and people’s comfort with public spaces.
Thank you team ShopperTrak for giving us the opportunity to bring the Real World Graph and our COVID-19 Toolkit to your clients.